102 free LinkedIn AI prompts for ChatGPT, Claude and Gemini
Ready-to-use prompts for every LinkedIn task, from your headline and About section to posts, carousels, comments, DMs and lead generation. Each one follows the CRAFT framework, so the AI gets a full brief and gives you a much better first draft.
Prompt copiedPaste into ChatGPTWorks withChatGPT · Claude · Gemini
What is the CRAFT prompt framework?
Most AI answers are generic because the prompt is. CRAFT is a five-part checklist that gives ChatGPT, Claude or Gemini the full brief, so the first draft already sounds like it was written for you.
CContextYour situation, niche and the background the AI needs
RRoleThe expert the AI should act as
AActionThe exact task, step by step
FFormatThe structure, length and layout of the answer
TTone & TargetWho it’s for and how it should sound
Browse all 102 LinkedIn prompts
Search or pick a category, open a prompt, then copy it. Fill the [highlighted] parts with your own details before you paste.
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These fill [your niche], [your target audience] and [your offer] everywhere. Other brackets stay for you to complete. Saved only in this browser.
102 prompts
01
Personal branding and LinkedIn profile prompts
Define your niche, sharpen your profile and build a content strategy people remember.
1.01
Ask me 5 sharp questions first, one at a time. Then suggest 3 niche positioning options, each with the specific audience, the problem I solve, and why I am credible for it. Recommend the strongest one and explain why.
CRAFT
C
Context
I am a [your role, e.g. business coach / consultant] with [X years] of experience in [your niche]. My strongest results have come from [2–3 wins]. I want to stand out on LinkedIn instead of sounding like everyone else in my field.
R
Role
You are a personal brand strategist who has positioned 200+ coaches and consultants on LinkedIn.
A
Action
Ask me 5 sharp questions first, one at a time. Then suggest 3 niche positioning options, each with the specific audience, the problem I solve, and why I am credible for it. Recommend the strongest one and explain why.
F
Format
Questions first. Then a table with columns: Positioning, Audience, Core problem, My proof, Risk. End with your recommendation in 3 sentences.
T
Tone & Target
Direct and practical. Written for a professional who wants clarity, not theory.
1.02
Write 10 unique value propositions using the formula ‘I help [who] achieve [result] through [how], without [pain]’ and 5 freer versions that break the formula. Avoid buzzwords like ‘empower’, ‘unlock’ and ‘journey’.
CRAFT
C
Context
My niche is [your niche]. I help [your target audience] with [your offer]. The result they get is [main outcome]. What makes me different: [your method, background or unfair advantage].
R
Role
You are a positioning copywriter who writes one-line value propositions for consultants and B2B brands.
A
Action
Write 10 unique value propositions using the formula ‘I help [who] achieve [result] through [how], without [pain]’ and 5 freer versions that break the formula. Avoid buzzwords like ‘empower’, ‘unlock’ and ‘journey’.
F
Format
Numbered list. Each under 20 words. Mark your top 3 with a short reason.
T
Tone & Target
Confident and plain-spoken, aimed at [your target audience] who skim fast.
1.03
Write 10 headline options under 220 characters. Mix 4 styles: outcome-led, keyword-led, proof-led and personality-led. Make sure the first 60 characters work on their own because that is what shows in comments and search.
CRAFT
C
Context
My current headline: [paste headline]. I am a [role] in [your niche] helping [your target audience]. Keywords I want to be found for: [keywords]. Proof points: [results, numbers, notable clients].
R
Role
You are a LinkedIn profile optimisation expert who understands search keywords and first impressions.
A
Action
Write 10 headline options under 220 characters. Mix 4 styles: outcome-led, keyword-led, proof-led and personality-led. Make sure the first 60 characters work on their own because that is what shows in comments and search.
F
Format
Grouped by style. Show the character count after each headline.
T
Tone & Target
Professional and specific, written for [your target audience] scanning search results.
1.04
Write my About section. Open with a hook about the reader's problem, not my job title. Then show I understand them, explain how I help, add proof, a short human detail, and finish with one clear call to action.
CRAFT
C
Context
Background: [career story in a few lines]. Who I help: [your target audience]. What I offer: [your offer]. Results: [2–3 client results]. Personal detail I am happy to share: [hobby, value or story]. Call to action: [book a call / DM me / visit link].
R
Role
You are a ghostwriter who writes LinkedIn About sections that turn profile visitors into conversations.
A
Action
Write my About section. Open with a hook about the reader's problem, not my job title. Then show I understand them, explain how I help, add proof, a short human detail, and finish with one clear call to action.
F
Format
Under 2,000 characters. Short paragraphs of 1–3 lines. First 3 lines must work before the ‘see more’ cut. No hashtags or emojis.
T
Tone & Target
First person, warm and credible. Speak directly to [your target audience].
1.05
Recommend which 3–5 items to feature and in what order to move a visitor toward [goal]. Write a title and a 1-line description for each. Suggest one new asset I should create if there is a gap.
CRAFT
C
Context
I can feature up to 5 items on my profile. What I have: [list posts, lead magnets, case studies, website, videos, newsletter]. My main business goal right now is [goal, e.g. book discovery calls].
R
Role
You are a LinkedIn conversion strategist.
A
Action
Recommend which 3–5 items to feature and in what order to move a visitor toward [goal]. Write a title and a 1-line description for each. Suggest one new asset I should create if there is a gap.
F
Format
Ordered list: Item, Why it is here, Title (under 50 characters), Description (under 100 characters).
T
Tone & Target
Clear and practical for [your target audience].
1.06
Create 4–5 content pillars that build authority and lead naturally to my offer. For each pillar give the purpose (reach, trust or conversion), 5 example post angles, and the best formats to use.
CRAFT
C
Context
Niche: [your niche]. Audience: [your target audience]. Offer: [your offer]. Topics I enjoy talking about: [topics]. Things I have strong opinions on: [opinions].
R
Role
You are a content strategist who builds LinkedIn content systems for solo experts.
A
Action
Create 4–5 content pillars that build authority and lead naturally to my offer. For each pillar give the purpose (reach, trust or conversion), 5 example post angles, and the best formats to use.
F
Format
One section per pillar with a heading, a one-line purpose, a bullet list of 5 post angles and recommended formats. End with a suggested weekly mix in percentages.
T
Tone & Target
Strategic but simple, for a busy professional.
1.07
Build a 90-day plan in three 30-day phases: foundation, consistency, conversion. For each phase give weekly actions for posting, engagement, profile and outreach, plus 2 measurable targets.
CRAFT
C
Context
Current followers: [number]. Posting now: [frequency]. Time available per week: [hours]. Goal in 90 days: [followers, leads, clients or speaking invites]. Niche: [your niche].
R
Role
You are a LinkedIn growth coach who has helped consultants grow from under 1,000 to over 10,000 followers.
A
Action
Build a 90-day plan in three 30-day phases: foundation, consistency, conversion. For each phase give weekly actions for posting, engagement, profile and outreach, plus 2 measurable targets.
F
Format
Three phase sections, each with a table: Week, Actions, Time needed, Target. Finish with the 5 numbers I should track weekly.
T
Tone & Target
Realistic and motivating, for someone with limited time.
1.08
Build a detailed ideal client profile: job titles, industry, company size, daily frustrations, goals, objections to hiring help, words they use, what they read and who they follow on LinkedIn, and the trigger moments that make them buy.
CRAFT
C
Context
My niche is [your niche]. My best 3 clients so far: [describe them: role, company size, problem, why they hired me]. Clients I don't want: [describe].
R
Role
You are a B2B marketing strategist who specialises in audience research.
A
Action
Build a detailed ideal client profile: job titles, industry, company size, daily frustrations, goals, objections to hiring help, words they use, what they read and who they follow on LinkedIn, and the trigger moments that make them buy.
F
Format
Profile card with labelled sections and bullets. Finish with 10 phrases in my client's own words I can use in posts.
T
Tone & Target
Insightful and specific, focused on [your target audience].
1.09
Write 5 banner text options with a main line, a supporting line and an optional proof line. Then describe the layout for the best one: where text sits (avoiding the profile-photo area on the left), colour suggestions and visual elements.
CRAFT
C
Context
I need text for my LinkedIn banner (1584 × 396 px). I help [your target audience] with [your offer]. Proof: [results, logos or numbers]. CTA idea: [newsletter, free guide, booking].
R
Role
You are a brand designer and conversion copywriter.
A
Action
Write 5 banner text options with a main line, a supporting line and an optional proof line. Then describe the layout for the best one: where text sits (avoiding the profile-photo area on the left), colour suggestions and visual elements.
F
Format
Numbered options with main line (max 8 words), support line (max 12 words), proof line. Then a short layout brief.
T
Tone & Target
Bold and readable at a glance, for [your target audience].
1.10
Analyse my samples and write a voice guide: personality traits, sentence style, vocabulary I use and avoid, how I open and close posts, use of humour, emojis and formatting. Add 3 ‘say this, not that’ examples.
CRAFT
C
Context
Here are 3 posts or messages I've written that sound like me: [paste samples]. Words I never want to use: [list]. How I want people to describe me: [e.g. honest, sharp, warm].
R
Role
You are a brand voice specialist who turns how someone writes into clear rules an AI can follow.
A
Action
Analyse my samples and write a voice guide: personality traits, sentence style, vocabulary I use and avoid, how I open and close posts, use of humour, emojis and formatting. Add 3 ‘say this, not that’ examples.
F
Format
Headed sections with bullets. Finish with a 150-word ‘voice instructions’ paragraph I can paste into any AI tool.
T
Tone & Target
Precise and practical. This guide is for me and any AI I use.
1.11
Score each section out of 10 for clarity, credibility and conversion. Point out the 3 biggest problems and give rewritten versions of the weakest sections.
CRAFT
C
Context
Here is my profile text: Headline: [paste]. About: [paste]. Experience: [paste key roles]. Featured: [list]. My goal: [goal]. Audience: [your target audience].
R
Role
You are a LinkedIn profile auditor who reviews profiles for coaches, consultants and senior professionals.
A
Action
Score each section out of 10 for clarity, credibility and conversion. Point out the 3 biggest problems and give rewritten versions of the weakest sections.
F
Format
Score table first (Section, Score, Main issue). Then ‘Top 3 fixes’. Then rewrites.
T
Tone & Target
Honest and constructive, like a good mentor.
02
Content research and post idea prompts
Find what your audience cares about and never run out of post ideas or hooks.
2.01
List 25 pain points my audience has, grouped into: surface problems they talk about, deeper problems they feel but rarely say, and fears about fixing them. For each, add one LinkedIn post angle.
CRAFT
C
Context
Niche: [your niche]. Audience: [your target audience]. My offer: [your offer]. What I hear most from clients: [common complaints or questions].
R
Role
You are an audience research specialist who understands buyer psychology.
A
Action
List 25 pain points my audience has, grouped into: surface problems they talk about, deeper problems they feel but rarely say, and fears about fixing them. For each, add one LinkedIn post angle.
F
Format
Three grouped tables with columns: Pain point, How they'd say it, Post angle.
T
Tone & Target
Empathetic and specific to [your target audience].
2.02
Identify 7 trends shaping my industry. For each, explain what is happening, why it matters to my audience, my possible opinion angle, and 2 post ideas. Mark anything you are unsure of so I can verify it.
CRAFT
C
Context
Industry: [your industry]. Audience: [your target audience]. Time frame: the last [6–12] months. Sources I trust: [optional list]. (If you can browse the web, search for recent sources and cite them.)
R
Role
You are an industry analyst who briefs executives on what is changing and why it matters.
A
Action
Identify 7 trends shaping my industry. For each, explain what is happening, why it matters to my audience, my possible opinion angle, and 2 post ideas. Mark anything you are unsure of so I can verify it.
F
Format
Numbered trends with short subheadings: What, Why it matters, My angle, Post ideas. Add a source list at the end if you used any.
T
Tone & Target
Clear and insightful for [your target audience]. No hype.
2.03
Generate 30 specific post ideas for this pillar. Mix types: how-to, mistakes, myths, story, opinion, list, behind the scenes, client lesson, comparison and prediction. Each idea must be specific enough to write straight away.
CRAFT
C
Context
My content pillar is [pillar]. Niche: [your niche]. Audience: [your target audience]. Formats I use: [text, carousel, video, poll].
R
Role
You are a LinkedIn content strategist known for original, non-generic ideas.
A
Action
Generate 30 specific post ideas for this pillar. Mix types: how-to, mistakes, myths, story, opinion, list, behind the scenes, client lesson, comparison and prediction. Each idea must be specific enough to write straight away.
F
Format
Table: #, Post idea (one sentence), Type, Best format, Draft hook.
T
Tone & Target
Fresh and practical for [your target audience].
2.04
Give me 15 contrarian takes on common advice in my niche. For each: the popular belief, my counter-view, the reasoning or evidence, and the risk of posting it. Avoid takes that are just provocative with no substance.
CRAFT
C
Context
Niche: [your niche]. Common advice in my industry: [list popular beliefs]. My real experience: [where my experience differs].
R
Role
You are a thought-leadership strategist who helps experts share bold but defensible opinions.
A
Action
Give me 15 contrarian takes on common advice in my niche. For each: the popular belief, my counter-view, the reasoning or evidence, and the risk of posting it. Avoid takes that are just provocative with no substance.
F
Format
Table with columns: Popular belief, My take, Why it holds up, Risk (low/medium/high).
T
Tone & Target
Bold but respectful, for experienced [your target audience].
2.05
Write 40 hooks across 8 styles (5 each): bold statement, number/stat, question, story opener, mistake, before/after, curiosity gap, direct call-out. Each must fit before the ‘see more’ cut.
CRAFT
C
Context
Topic I post about: [topic]. Audience: [your target audience]. Example hooks that worked for me: [paste, optional].
R
Role
You are a LinkedIn copywriter who studies the first two lines of viral posts.
A
Action
Write 40 hooks across 8 styles (5 each): bold statement, number/stat, question, story opener, mistake, before/after, curiosity gap, direct call-out. Each must fit before the ‘see more’ cut.
F
Format
Grouped by style with headings. Each hook under 140 characters.
T
Tone & Target
Punchy and human. No clickbait, no ‘Here's the thing’.
2.06
Find 8–10 relevant statistics or study findings that support or challenge my claim. Give the source, year and link for each. Flag anything that is old, from a weak source or that you could not verify. Never invent numbers.
CRAFT
C
Context
I'm writing a post about [topic] for [your target audience]. Claim I want to support: [claim]. (If you can browse the web, search for sources and link them.)
R
Role
You are a research assistant who finds credible data from reputable sources.
A
Action
Find 8–10 relevant statistics or study findings that support or challenge my claim. Give the source, year and link for each. Flag anything that is old, from a weak source or that you could not verify. Never invent numbers.
F
Format
Table: Statistic, Source, Year, Link, Confidence (high/medium/low). Then 3 ways to use the strongest stat in a post.
T
Tone & Target
Accurate and neutral.
2.07
Identify topics, formats and angles my competitors overlook that my audience would value. Suggest 10 gap topics that suit my strengths, with a post idea for each.
CRAFT
C
Context
My niche: [your niche]. Creators I compete with: [names or describe their content]. Topics they post often: [list]. My strengths: [list].
R
Role
You are a content strategist who finds white space in crowded markets.
A
Action
Identify topics, formats and angles my competitors overlook that my audience would value. Suggest 10 gap topics that suit my strengths, with a post idea for each.
F
Format
Section 1: what competitors cover well (bullets). Section 2: gaps (table: Gap, Why it matters, My post idea).
T
Tone & Target
Analytical and practical.
2.08
Group these questions into themes. For each question, suggest one post idea, a hook and the best format. Point out which questions show buying intent and could lead into [your offer].
CRAFT
C
Context
Here are questions clients and prospects have asked me recently: [paste questions, emails or call notes]. Audience: [your target audience].
R
Role
You are a content strategist who turns customer conversations into marketing content.
A
Action
Group these questions into themes. For each question, suggest one post idea, a hook and the best format. Point out which questions show buying intent and could lead into [your offer].
F
Format
Theme headings, then a table per theme: Question, Post idea, Hook, Format, Buying intent (yes/no).
T
Tone & Target
Helpful and clear, for [your target audience].
2.09
Ask me 10 questions to uncover stories I haven't told. Then, using what I've already shared, suggest 12 story-based post ideas with the moment, the lesson, and how it links to my expertise.
CRAFT
C
Context
My career: [roles, companies, big moments, failures, turning points]. Lessons I've learned: [list]. Audience: [your target audience].
R
Role
You are a storytelling coach who helps professionals find stories inside their own experience.
A
Action
Ask me 10 questions to uncover stories I haven't told. Then, using what I've already shared, suggest 12 story-based post ideas with the moment, the lesson, and how it links to my expertise.
F
Format
Questions first. Then a table: Story moment, Lesson, Link to my work, Opening line.
T
Tone & Target
Warm and curious.
2.10
Suggest 5 ways I can connect this news to my expertise with a useful opinion. For each give the angle, the key point I'd make, and a hook. Warn me if an angle could look opportunistic or insensitive.
CRAFT
C
Context
Recent news or event: [paste headline or summary]. My niche: [your niche]. Audience: [your target audience].
R
Role
You are a PR strategist who helps experts comment on news quickly and credibly.
A
Action
Suggest 5 ways I can connect this news to my expertise with a useful opinion. For each give the angle, the key point I'd make, and a hook. Warn me if an angle could look opportunistic or insensitive.
F
Format
Numbered list: Angle, My point, Hook, Sensitivity check.
T
Tone & Target
Timely and thoughtful for [your target audience].
03
LinkedIn post writing and copywriting prompts
Write posts that sound like you: stories, how-tos, case studies, hooks and calls to action.
3.01
Write an educational post that teaches one clear process. Strong hook, quick reason it matters, numbered steps with one practical example, and a question at the end to start comments.
CRAFT
C
Context
Topic: [topic]. The steps or tips I use: [list]. Audience: [your target audience]. Their main struggle with this: [struggle].
R
Role
You are a LinkedIn ghostwriter for experts in [your niche].
A
Action
Write an educational post that teaches one clear process. Strong hook, quick reason it matters, numbered steps with one practical example, and a question at the end to start comments.
F
Format
150–250 words. Short lines with white space. Max 2 emojis. No hashtags in the body; add 3 at the end.
T
Tone & Target
Helpful and confident, like a mentor talking to [your target audience].
3.02
Turn this into a story post. Start in the middle of the moment, add one or two vivid details, show the turning point, then share the lesson in one or two lines and how it applies to the reader.
CRAFT
C
Context
The story: [what happened, when, who was involved]. How I felt: [emotions]. What I learned: [lesson]. Link to my work: [how it relates to your niche].
R
Role
You are a storytelling ghostwriter who writes honest, human LinkedIn posts.
A
Action
Turn this into a story post. Start in the middle of the moment, add one or two vivid details, show the turning point, then share the lesson in one or two lines and how it applies to the reader.
F
Format
200–300 words. Lines of 1–2 sentences. End with a reflective question.
T
Tone & Target
Vulnerable but not dramatic. Relatable for [your target audience].
3.03
Write a case study post using Before → Turning point → What we did → After → Lesson for you. Highlight one specific number. Finish with a soft invitation related to [your offer].
CRAFT
C
Context
Client (anonymised if needed): [description]. Their problem: [problem]. What we did: [steps]. Results: [numbers and outcomes]. Timeframe: [time]. Client quote: [optional].
R
Role
You are a B2B copywriter who writes case studies that build trust without sounding salesy.
A
Action
Write a case study post using Before → Turning point → What we did → After → Lesson for you. Highlight one specific number. Finish with a soft invitation related to [your offer].
F
Format
180–260 words. Short paragraphs. Use arrows or simple bullets for the steps.
T
Tone & Target
Credible and generous, aimed at [your target audience] with the same problem.
3.04
Find the strongest idea in my notes and turn it into one post. Keep my phrases and personality, remove repetition and filler, add a hook and a clear ending. List 2 other post ideas from the same notes.
CRAFT
C
Context
Here is a transcript of my voice note or rough notes: [paste]. Audience: [your target audience].
R
Role
You are an editor who turns spoken ideas into polished LinkedIn posts while keeping the speaker's voice.
A
Action
Find the strongest idea in my notes and turn it into one post. Keep my phrases and personality, remove repetition and filler, add a hook and a clear ending. List 2 other post ideas from the same notes.
F
Format
Post first (150–250 words, short lines). Then ‘Other ideas from your notes’ as 2 bullets.
T
Tone & Target
Sounds exactly like me speaking, natural and conversational.
3.05
Explain in 2 lines why my current hook may not stop the scroll. Then write 10 better hooks that match the post's message, using different techniques.
CRAFT
C
Context
My post draft: [paste]. Current hook: [first 2 lines]. Audience: [your target audience].
R
Role
You are a hook specialist who has studied thousands of high-performing LinkedIn posts.
A
Action
Explain in 2 lines why my current hook may not stop the scroll. Then write 10 better hooks that match the post's message, using different techniques.
F
Format
Short diagnosis, then numbered hooks labelled with their technique. Each under 140 characters.
T
Tone & Target
Scroll-stopping but honest. No clickbait.
3.06
Write 15 call-to-action endings: 5 to drive comments, 5 to drive DMs or leads, 5 soft follows or saves. They must feel natural, not pushy, and fit the post topic.
CRAFT
C
Context
Post topic: [topic]. What I want readers to do: [comment, save, DM, click link, book call, follow]. My offer: [your offer].
R
Role
You are a conversion copywriter.
A
Action
Write 15 call-to-action endings: 5 to drive comments, 5 to drive DMs or leads, 5 soft follows or saves. They must feel natural, not pushy, and fit the post topic.
F
Format
Three grouped lists of 5. Each CTA 1–2 lines.
T
Tone & Target
Friendly and low-pressure for [your target audience].
3.07
Write 3 versions of a promo post: 1) story-led, 2) problem-solution, 3) direct announcement. Each should make the reader feel understood before mentioning the offer, and end with a clear next step.
CRAFT
C
Context
I'm launching or promoting: [your offer]. Who it's for: [your target audience]. Key benefits: [list]. Price or spots: [details]. Deadline: [date]. Proof: [testimonials or results].
R
Role
You are a launch copywriter who sells through value-first storytelling.
A
Action
Write 3 versions of a promo post: 1) story-led, 2) problem-solution, 3) direct announcement. Each should make the reader feel understood before mentioning the offer, and end with a clear next step.
F
Format
Three labelled versions, each 150–250 words with short lines.
T
Tone & Target
Confident and warm, never hype-y or desperate.
3.08
Write a list post with a hook, a one-line setup, 5–9 numbered points each with a one-line explanation, and a closing line that invites readers to add their own.
CRAFT
C
Context
Topic: [topic, e.g. 7 mistakes new managers make]. My points: [list, or ask AI to suggest]. Audience: [your target audience].
R
Role
You are a LinkedIn ghostwriter who writes save-worthy list posts.
A
Action
Write a list post with a hook, a one-line setup, 5–9 numbered points each with a one-line explanation, and a closing line that invites readers to add their own.
F
Format
Under 250 words. Each point on its own line, bold-style lead word followed by the explanation.
T
Tone & Target
Clear and skimmable for [your target audience].
3.09
Study my samples: sentence length, word choice, rhythm, how I open and close. Rewrite the draft so it sounds like I wrote it. Remove phrases that sound like AI such as ‘game-changer’, ‘dive in’, ‘In today's fast-paced world’.
CRAFT
C
Context
Here are 2–3 posts I wrote myself: [paste samples]. Here is a draft to rewrite: [paste draft].
R
Role
You are an editor who can copy a writer's natural voice exactly.
A
Action
Study my samples: sentence length, word choice, rhythm, how I open and close. Rewrite the draft so it sounds like I wrote it. Remove phrases that sound like AI such as ‘game-changer’, ‘dive in’, ‘In today's fast-paced world’.
F
Format
The rewritten post, then 3 bullets explaining what you changed.
T
Tone & Target
Indistinguishable from my own writing.
3.10
Tighten the post: cut filler words, fix grammar, improve flow, break long paragraphs, strengthen the first and last lines. Keep my meaning and voice.
CRAFT
C
Context
My draft: [paste]. Audience: [your target audience]. Goal of the post: [goal].
R
Role
You are a sharp editor for LinkedIn content.
A
Action
Tighten the post: cut filler words, fix grammar, improve flow, break long paragraphs, strengthen the first and last lines. Keep my meaning and voice.
F
Format
Edited post first. Then a short list of the key changes.
T
Tone & Target
Clear, crisp and easy to read on a phone.
3.11
Write the edition with a compelling title, 3 subtitle options, an intro hook, 3–5 sections with subheadings, practical examples, a key takeaway box, and a CTA. Also write a short promo post to share it.
You are a newsletter editor who writes long-form LinkedIn articles people finish reading.
A
Action
Write the edition with a compelling title, 3 subtitle options, an intro hook, 3–5 sections with subheadings, practical examples, a key takeaway box, and a CTA. Also write a short promo post to share it.
F
Format
800–1,200 words with H2 subheadings. Then a promo post under 120 words.
T
Tone & Target
Expert but conversational for [your target audience].
04
Carousel, infographic and visual content prompts
Plan carousels, infographics, quote cards and AI images that stop the scroll.
4.01
Write an 8–10 slide carousel. Slide 1 is a bold hook, slide 2 sets up the problem, the middle slides give one idea each, then a summary slide and a CTA slide. Suggest a simple visual for each slide.
CRAFT
C
Context
Topic: [topic]. Key points: [list or let AI suggest]. Audience: [your target audience]. Brand colours and fonts: [details].
R
Role
You are a LinkedIn carousel designer and copywriter.
A
Action
Write an 8–10 slide carousel. Slide 1 is a bold hook, slide 2 sets up the problem, the middle slides give one idea each, then a summary slide and a CTA slide. Suggest a simple visual for each slide.
F
Format
Table: Slide #, Headline (max 8 words), Body text (max 25 words), Visual idea.
T
Tone & Target
Bold and skimmable for [your target audience] on mobile.
4.02
Turn this into an infographic plan: title, a layout type (timeline, process, comparison, stats grid), sections with short text, icon suggestions and the visual order the eye should follow.
CRAFT
C
Context
Topic or data: [paste information]. Audience: [your target audience]. Where it will be used: LinkedIn post, 1080 × 1350 px.
R
Role
You are an information designer.
A
Action
Turn this into an infographic plan: title, a layout type (timeline, process, comparison, stats grid), sections with short text, icon suggestions and the visual order the eye should follow.
F
Format
Title, layout type, then numbered sections with Text and Icon or visual. End with colour and font tips.
T
Tone & Target
Clear and simple. Readable on a phone.
4.03
Pull out 10 short, powerful lines that work as standalone quote cards. Tighten them if needed. Suggest a background style and caption for each.
CRAFT
C
Context
Here is a post, article or transcript of mine: [paste]. Brand style: [colours, fonts].
R
Role
You are a social media designer who creates shareable quote graphics.
A
Action
Pull out 10 short, powerful lines that work as standalone quote cards. Tighten them if needed. Suggest a background style and caption for each.
F
Format
Table: Quote (max 20 words), Background idea, Caption for the post.
T
Tone & Target
Memorable and on-brand for [your target audience].
4.04
Write 5 image prompts that visually support the post without looking like generic stock photos. Include subject, setting, composition, lighting, style and colours. Avoid text in the image unless I ask for it.
CRAFT
C
Context
My post is about: [topic or paste post]. Image tool: [Midjourney, DALL·E, Ideogram, Gemini]. Brand style: [colours, mood]. Format: [1:1 or 4:5].
R
Role
You are an AI image prompt engineer for professional brands.
A
Action
Write 5 image prompts that visually support the post without looking like generic stock photos. Include subject, setting, composition, lighting, style and colours. Avoid text in the image unless I ask for it.
F
Format
Numbered prompts, each one paragraph, followed by a one-line note on the mood it creates.
T
Tone & Target
Professional and modern, fitting a LinkedIn feed.
4.05
Give the method a memorable name if it doesn't have one, define 3–6 stages with a one-line description each, and recommend the best diagram type (cycle, pyramid, funnel, matrix, steps). Also give a Mermaid code version I can render.
CRAFT
C
Context
My method or process: [describe steps]. Name of method (if any): [name]. Audience: [your target audience].
R
Role
You are a consultant who turns expertise into simple visual frameworks.
A
Action
Give the method a memorable name if it doesn't have one, define 3–6 stages with a one-line description each, and recommend the best diagram type (cycle, pyramid, funnel, matrix, steps). Also give a Mermaid code version I can render.
F
Format
Framework name, stage list, diagram recommendation, then a Mermaid code block.
T
Tone & Target
Simple and ownable, credible for [your target audience].
4.06
Recommend the best chart type for this message and explain why. Write the chart title as a takeaway, not a label. Say what to highlight and what to remove. Suggest a post caption that explains the chart in 3 lines.
CRAFT
C
Context
My data: [paste numbers or table]. The point I want to make: [message]. Audience: [your target audience].
R
Role
You are a data visualisation expert.
A
Action
Recommend the best chart type for this message and explain why. Write the chart title as a takeaway, not a label. Say what to highlight and what to remove. Suggest a post caption that explains the chart in 3 lines.
F
Format
Recommendation, chart title, design notes as bullets, then the caption.
T
Tone & Target
Clear and honest with the data.
4.07
Design a set of 6 reusable templates. For each: purpose, layout, text hierarchy, colour use, and what changes each time vs what stays fixed. Include naming rules so templates are easy to find.
CRAFT
C
Context
My brand: [colours, fonts, logo, style words]. Content types I post: [carousels, quotes, tips, announcements, case studies].
R
Role
You are a brand designer who builds Canva template systems for creators.
A
Action
Design a set of 6 reusable templates. For each: purpose, layout, text hierarchy, colour use, and what changes each time vs what stays fixed. Include naming rules so templates are easy to find.
F
Format
One section per template with bullets. End with a one-page brand checklist.
T
Tone & Target
Consistent and easy to reuse, even for a non-designer.
4.08
Write the content for a side-by-side before/after graphic: title, 3–5 contrasting points per side, and a short caption post that explains the difference.
CRAFT
C
Context
Topic: [e.g. weak vs strong LinkedIn headline]. Before example: [describe]. After example: [describe].
R
Role
You are a visual content strategist.
A
Action
Write the content for a side-by-side before/after graphic: title, 3–5 contrasting points per side, and a short caption post that explains the difference.
F
Format
Two-column table (Before, After), then title and caption.
T
Tone & Target
Instantly clear for [your target audience].
4.09
Create a one-page cheat sheet with a title, short intro line, 4–6 sections with bullets, a quick-reference box and my CTA at the bottom. Keep it scannable and practical.
You are an instructional designer who makes save-worthy one-pagers.
A
Action
Create a one-page cheat sheet with a title, short intro line, 4–6 sections with bullets, a quick-reference box and my CTA at the bottom. Keep it scannable and practical.
F
Format
Heading structure ready to paste into Canva or a doc. Max 350 words total.
T
Tone & Target
Practical and save-worthy.
4.10
Write clear alt text for each image that describes what matters for the post's meaning, including any text in the image. Then write a shorter version.
CRAFT
C
Context
Here is what my image shows: [describe or upload image]. Post context: [topic].
R
Role
You are an accessibility specialist.
A
Action
Write clear alt text for each image that describes what matters for the post's meaning, including any text in the image. Then write a shorter version.
F
Format
For each image: Alt text (under 250 characters) and Short version (under 100 characters).
T
Tone & Target
Neutral, descriptive and inclusive.
05
LinkedIn video and multimedia prompts
Script videos, prepare for LinkedIn Live and repurpose webinars and podcasts.
5.01
Write a 60-second script: hook in the first 3 seconds, 3 key points, one quick example, and a CTA. Add on-screen text suggestions and where to cut.
You are a short-form video scriptwriter for LinkedIn experts.
A
Action
Write a 60-second script: hook in the first 3 seconds, 3 key points, one quick example, and a CTA. Add on-screen text suggestions and where to cut.
F
Format
Two columns: What I say | On-screen text and visual. About 150 spoken words.
T
Tone & Target
Natural and spoken, not read-aloud. Easy for me to say.
5.02
Create a run-of-show with timings: intro, segments, questions for the guest, audience interaction moments and the closing CTA. Add 5 backup questions in case chat is quiet.
You are an experienced live show producer and host coach.
A
Action
Create a run-of-show with timings: intro, segments, questions for the guest, audience interaction moments and the closing CTA. Add 5 backup questions in case chat is quiet.
F
Format
Time-stamped table: Time, Segment, Talking points, Notes. Then backup questions.
T
Tone & Target
Energetic and conversational.
5.03
Write 3 caption options that make people press play. Each needs a hook, 2–4 lines of context and a CTA. Also suggest 5 on-screen title options for the first frame.
CRAFT
C
Context
My video is about: [summary or transcript]. Length: [seconds]. Audience: [your target audience].
R
Role
You are a LinkedIn video strategist.
A
Action
Write 3 caption options that make people press play. Each needs a hook, 2–4 lines of context and a CTA. Also suggest 5 on-screen title options for the first frame.
F
Format
Three captions (under 150 words each), then the title list.
T
Tone & Target
Curious and clear for [your target audience].
5.04
Pull 10 standalone post ideas from this webinar: insights, stories, stats, frameworks and audience questions. Write the hook and a short outline for each. Mark 2 that can lead into [your offer].
CRAFT
C
Context
Webinar transcript or notes: [paste]. Audience: [your target audience]. My offer: [your offer].
R
Role
You are a content repurposing strategist.
A
Action
Pull 10 standalone post ideas from this webinar: insights, stories, stats, frameworks and audience questions. Write the hook and a short outline for each. Mark 2 that can lead into [your offer].
F
Format
Table: #, Post idea, Hook, Outline (3 bullets), Format, Leads to offer (yes/no).
T
Tone & Target
Value-first.
5.05
Create a LinkedIn content pack: 1 announcement post, 3 insight posts, 5 quote lines for graphics, and 3 clip moments with timestamps if available.
CRAFT
C
Context
Podcast episode transcript or show notes: [paste]. Guest: [name]. My role: [host or guest].
R
Role
You are a podcast marketing specialist.
A
Action
Create a LinkedIn content pack: 1 announcement post, 3 insight posts, 5 quote lines for graphics, and 3 clip moments with timestamps if available.
F
Format
Labelled sections. Posts under 200 words each.
T
Tone & Target
Engaging and generous, giving credit to the guest.
5.06
Find the 6 best 30–90 second clip moments. For each give start and end times, why it works, a hook title and a caption.
CRAFT
C
Context
Transcript with timestamps: [paste]. Goal for clips: [reach / authority / leads].
R
Role
You are a video editor who knows what makes short clips perform.
A
Action
Find the 6 best 30–90 second clip moments. For each give start and end times, why it works, a hook title and a caption.
F
Format
Table: Clip #, Start–End, Why it works, Hook title, Caption.
T
Tone & Target
Punchy and specific.
5.07
Fix spelling, punctuation, names and technical terms. Remove filler words like ‘um’ and ‘you know’ without changing meaning. Split into readable caption lines.
CRAFT
C
Context
Auto-generated captions or transcript: [paste].
R
Role
You are a professional subtitle editor.
A
Action
Fix spelling, punctuation, names and technical terms. Remove filler words like ‘um’ and ‘you know’ without changing meaning. Split into readable caption lines.
F
Format
Cleaned transcript, max 2 lines per caption and about 42 characters per line. Then a list of words you were unsure about.
T
Tone & Target
Accurate and readable.
5.08
Create a series name, a format that repeats each episode, and a topic, hook and key message for every episode. Suggest a consistent intro line and thumbnail style.
CRAFT
C
Context
Series idea: [topic]. Number of episodes: [number]. Audience: [your target audience]. Posting rhythm: [frequency].
R
Role
You are a content producer who plans short video series.
A
Action
Create a series name, a format that repeats each episode, and a topic, hook and key message for every episode. Suggest a consistent intro line and thumbnail style.
F
Format
Series overview, then a table: Episode, Title, Hook, Key message, CTA.
T
Tone & Target
Consistent and bingeable.
5.09
Create a shot list for this script: main shots, B-roll ideas I can film myself, angles and lighting tips. Keep it doable with my equipment.
CRAFT
C
Context
My script: [paste]. Where I'm filming: [home office, outdoors, studio]. Equipment: [phone, mic, lights].
R
Role
You are a videographer who helps solo creators film on a budget.
A
Action
Create a shot list for this script: main shots, B-roll ideas I can film myself, angles and lighting tips. Keep it doable with my equipment.
F
Format
Table: Script line, Shot type, B-roll idea, Tip.
T
Tone & Target
Practical and beginner-friendly.
5.10
Write the event title (3 options), the description, 3 takeaways, a promo post for the week before and a reminder post for the day of.
CRAFT
C
Context
Event: [LinkedIn Live, Audio Event or webinar]. Topic: [topic]. Date and time: [details]. Speakers: [names]. What attendees will get: [takeaways].
R
Role
You are an event marketer.
A
Action
Write the event title (3 options), the description, 3 takeaways, a promo post for the week before and a reminder post for the day of.
F
Format
Labelled sections. Description under 150 words.
T
Tone & Target
Inviting and clear for [your target audience].
06
Content calendar and publishing prompts
Build calendars, organise ideas and drafts, and publish consistently.
6.01
Create a full monthly calendar balancing my pillars and formats. Each day should have a topic, format, hook idea and goal (reach, trust or conversion). Build up to any launch dates.
CRAFT
C
Context
Month: [month]. Posts per week: [number]. My content pillars: [list]. Key dates or launches: [list]. Audience: [your target audience].
R
Role
You are a content manager for a busy LinkedIn creator.
A
Action
Create a full monthly calendar balancing my pillars and formats. Each day should have a topic, format, hook idea and goal (reach, trust or conversion). Build up to any launch dates.
F
Format
Table: Date, Day, Pillar, Topic, Format, Hook, Goal.
T
Tone & Target
Organised and realistic.
6.02
Design a batch-creation workflow that fits my time: ideating, writing, designing, scheduling and engaging. Include time blocks and what AI can do at each step.
CRAFT
C
Context
I have [hours] per week for content. I post [number] times per week. Tools I use: [list].
R
Role
You are a productivity coach for content creators.
A
Action
Design a batch-creation workflow that fits my time: ideating, writing, designing, scheduling and engaging. Include time blocks and what AI can do at each step.
F
Format
Time-blocked schedule table, then a checklist for each session.
T
Tone & Target
Efficient and doable.
6.03
Recommend a content mix by type (educational, story, opinion, promo, engagement) and by format (text, carousel, video, poll, document). Explain the reasoning and how it should shift during launches.
CRAFT
C
Context
My goals: [reach, authority, leads]. Current posting pattern: [describe]. What's working and what's not: [notes].
R
Role
You are a LinkedIn content strategist.
A
Action
Recommend a content mix by type (educational, story, opinion, promo, engagement) and by format (text, carousel, video, poll, document). Explain the reasoning and how it should shift during launches.
F
Format
Two tables with percentages and examples. Then 3 rules to follow.
T
Tone & Target
Strategic and clear.
6.04
Clean up my list: remove duplicates, group by pillar, rate each idea for impact and effort, and suggest a format. Pick the top 10 to create first.
CRAFT
C
Context
My messy list of ideas: [paste].
R
Role
You are a content operations manager.
A
Action
Clean up my list: remove duplicates, group by pillar, rate each idea for impact and effort, and suggest a format. Pick the top 10 to create first.
F
Format
Table: Idea (cleaned), Pillar, Format, Impact (1–5), Effort (1–5). Then ‘Top 10 to create first’.
T
Tone & Target
Organised and decisive.
6.05
Design a simple workflow from idea to published post with stages, owners, deadlines and a review checklist at each step. Suggest status labels for my tool.
CRAFT
C
Context
Who is involved: [me, VA, designer, client, manager]. Content types: [posts, carousels, videos]. Tools: [Notion, Google Sheets, Trello, Asana].
R
Role
You are a content operations consultant.
A
Action
Design a simple workflow from idea to published post with stages, owners, deadlines and a review checklist at each step. Suggest status labels for my tool.
F
Format
Stage table: Stage, Owner, What happens, Done when, Time allowed. Then a status label list.
T
Tone & Target
Simple, so nothing slips.
6.06
Check my post against: hook strength, clarity, one main idea, readability on mobile, CTA, typos, link placement, hashtags and tagging. Give a pass or fix for each, then a final improved version.
CRAFT
C
Context
My post: [paste]. Goal: [goal]. Audience: [your target audience].
R
Role
You are a meticulous LinkedIn editor.
A
Action
Check my post against: hook strength, clarity, one main idea, readability on mobile, CTA, typos, link placement, hashtags and tagging. Give a pass or fix for each, then a final improved version.
F
Format
Checklist table (Item, Pass/Fix, Note). Then the final post.
T
Tone & Target
Precise and quick.
6.07
Design a 4-week test to find my best posting days and times. Suggest the slots to test, what to keep the same so results are fair, and what metrics to compare.
CRAFT
C
Context
My timezone: [timezone]. Audience location: [regions]. Current posting times: [times]. Results so far: [notes].
R
Role
You are a social media analyst.
A
Action
Design a 4-week test to find my best posting days and times. Suggest the slots to test, what to keep the same so results are fair, and what metrics to compare.
F
Format
Week-by-week test plan table, then a tracking template.
T
Tone & Target
Data-driven and simple.
6.08
Build a 3-week campaign: warm-up (awareness and problem), launch (offer and proof), close (urgency and FAQs). Give a daily post plan with topic, format and CTA.
CRAFT
C
Context
Launching: [your offer]. Launch date: [date]. Cart open for: [days]. Audience: [your target audience]. Assets I have: [list].
R
Role
You are a launch strategist for coaches and consultants.
A
Action
Build a 3-week campaign: warm-up (awareness and problem), launch (offer and proof), close (urgency and FAQs). Give a daily post plan with topic, format and CTA.
F
Format
Phase headings, each with a table: Day, Post topic, Format, CTA.
T
Tone & Target
Value-first, building real demand.
6.09
Create a matrix showing how one long-form piece becomes LinkedIn posts, carousels, clips, quotes and a newsletter snippet, with timing across 2 weeks.
CRAFT
C
Context
Long-form content I create: [podcast, newsletter, webinar, YouTube]. Frequency: [frequency].
R
Role
You are a content systems designer.
A
Action
Create a matrix showing how one long-form piece becomes LinkedIn posts, carousels, clips, quotes and a newsletter snippet, with timing across 2 weeks.
F
Format
Matrix table: Source asset, Output, Format, Day to post, AI prompt to use.
T
Tone & Target
Systematic and time-saving.
6.10
Create 12 monthly themes connected to industry moments, seasons and my launches. Give 4 post ideas per month.
CRAFT
C
Context
Year: [year]. Industry: [your industry]. Key events, holidays and seasons that matter: [list]. My launches: [dates].
R
Role
You are an editorial planner.
A
Action
Create 12 monthly themes connected to industry moments, seasons and my launches. Give 4 post ideas per month.
F
Format
Table: Month, Theme, Key dates, 4 post ideas.
T
Tone & Target
Strategic and relevant to [your target audience].
07
Comment, reply and networking prompts
Write thoughtful comments, replies and messages that build real relationships.
7.01
Write 5 comment options that add something new: a personal experience, a respectful counterpoint, a useful extra tip, a follow-up question, or a short story. No generic praise like ‘Great post!’.
CRAFT
C
Context
Here is a post I want to comment on: [paste post]. Author: [name and role]. My expertise: [your niche].
R
Role
You are a LinkedIn networking expert who writes comments that add value and get noticed.
A
Action
Write 5 comment options that add something new: a personal experience, a respectful counterpoint, a useful extra tip, a follow-up question, or a short story. No generic praise like ‘Great post!’.
F
Format
Numbered, labelled by type. Each 2–5 sentences.
T
Tone & Target
Genuine, peer-to-peer and professional.
7.02
Write a reply to each comment that thanks people naturally, adds something, and where it fits asks a question to continue the conversation. Vary the openings so replies don't sound copy-pasted.
CRAFT
C
Context
My post: [paste]. Comments I received: [paste comments].
R
Role
You are a community manager who keeps conversations going.
A
Action
Write a reply to each comment that thanks people naturally, adds something, and where it fits asks a question to continue the conversation. Vary the openings so replies don't sound copy-pasted.
F
Format
Comment → Reply pairs.
T
Tone & Target
Warm, personal and brief.
7.03
Write 6 connection request notes for different situations: after reading their post, a mutual connection, met at an event, same industry, a potential client, a potential collaborator. Never pitch in the request.
CRAFT
C
Context
Who I want to connect with: [role, industry, or a specific person]. Why: [shared interest, their content, an event, a mutual connection]. About me: [one line].
R
Role
You are a networking coach.
A
Action
Write 6 connection request notes for different situations: after reading their post, a mutual connection, met at an event, same industry, a potential client, a potential collaborator. Never pitch in the request.
F
Format
Labelled by situation. Each under 300 characters.
T
Tone & Target
Friendly, specific and pressure-free.
7.04
Write a first message and a 2-week follow-up that start a real conversation. Lead with curiosity or value, not a pitch.
CRAFT
C
Context
New connection: [name, role]. How we connected: [context]. My goal: [build relationship / learn / explore collaboration].
R
Role
You are a relationship-building expert.
A
Action
Write a first message and a 2-week follow-up that start a real conversation. Lead with curiosity or value, not a pitch.
Write 3 response options: 1) acknowledge and clarify, 2) respectfully disagree with reasons, 3) take it to DM. Tell me which fits best and when to not reply at all.
CRAFT
C
Context
My post: [paste]. The critical or negative comment: [paste]. My view: [your position].
R
Role
You are a communications expert in handling public disagreement.
A
Action
Write 3 response options: 1) acknowledge and clarify, 2) respectfully disagree with reasons, 3) take it to DM. Tell me which fits best and when to not reply at all.
F
Format
Three labelled options, then a short recommendation.
T
Tone & Target
Calm, respectful and confident.
7.06
Describe the types of creators, peers and prospects I should engage with regularly, with search terms and hashtags to find them. Give a system to track them in a simple list.
Describe the types of creators, peers and prospects I should engage with regularly, with search terms and hashtags to find them. Give a system to track them in a simple list.
F
Format
Sections: Who to engage (with search terms), Tracking columns, Weekly routine.
T
Tone & Target
Strategic and practical.
7.07
Write a collaboration DM that shows I know their work, explains the idea and the benefit to them, and makes saying yes easy. Also write a short follow-up for if there's no reply after a week.
CRAFT
C
Context
Person I want to collaborate with: [name, role, audience]. Idea: [LinkedIn Live, co-written post, podcast swap, joint webinar]. Why it suits both of us: [reasons].
R
Role
You are a partnerships manager.
A
Action
Write a collaboration DM that shows I know their work, explains the idea and the benefit to them, and makes saying yes easy. Also write a short follow-up for if there's no reply after a week.
F
Format
DM under 120 words, follow-up under 50 words.
T
Tone & Target
Respectful and confident.
7.08
Write 5 congratulation messages that are personal and specific, not the default LinkedIn text. Include one that naturally reopens a conversation.
CRAFT
C
Context
Situation: [new job, promotion, work anniversary, launch, award]. Person: [name and relationship].
R
Role
You are a thoughtful networker.
A
Action
Write 5 congratulation messages that are personal and specific, not the default LinkedIn text. Include one that naturally reopens a conversation.
F
Format
Numbered messages under 60 words each.
T
Tone & Target
Warm and sincere.
7.09
Create a daily 20-minute routine broken into blocks: replying to comments, commenting on others, DMs and new connections. Include a weekly variation and what AI can help with.
CRAFT
C
Context
Time available: 20 minutes a day. Goals: [visibility, leads, relationships]. Audience: [your target audience].
R
Role
You are a LinkedIn growth coach.
A
Action
Create a daily 20-minute routine broken into blocks: replying to comments, commenting on others, DMs and new connections. Include a weekly variation and what AI can help with.
F
Format
Time-blocked list, then a weekly checklist.
T
Tone & Target
Simple and sustainable.
7.10
Write a personalised follow-up message for each person, referencing our conversation. Then write a LinkedIn post sharing 3 takeaways from the event that tags speakers appropriately.
CRAFT
C
Context
Event: [event name]. People I met: [names, roles, what we talked about]. My goal: [goal].
R
Role
You are a networking expert.
A
Action
Write a personalised follow-up message for each person, referencing our conversation. Then write a LinkedIn post sharing 3 takeaways from the event that tags speakers appropriately.
F
Format
Messages under 80 words each, then the post under 200 words.
T
Tone & Target
Warm, specific and professional.
08
Lead generation and DM prompts
Turn attention into conversations with lead magnets, DMs and follow-ups.
8.01
Suggest 12 lead magnet ideas (checklists, templates, mini-courses, quizzes, swipe files, calculators) that solve one small problem and lead to my offer. Rate each for ease and conversion potential.
CRAFT
C
Context
Niche: [your niche]. Audience: [your target audience]. Paid offer: [your offer]. Biggest quick win I can give: [quick win].
R
Role
You are a lead generation strategist for coaches and consultants.
A
Action
Suggest 12 lead magnet ideas (checklists, templates, mini-courses, quizzes, swipe files, calculators) that solve one small problem and lead to my offer. Rate each for ease and conversion potential.
F
Format
Table: Lead magnet, Format, Problem it solves, Link to offer, Ease (1–5), Conversion (1–5).
T
Tone & Target
Practical and specific.
8.02
Create a full outline: title options, subtitle, sections with key points, a quick win on page 1, and a soft CTA to [your offer] at the end.
CRAFT
C
Context
Lead magnet idea: [idea]. Audience: [your target audience]. Offer it leads to: [your offer].
R
Role
You are an instructional designer and copywriter.
A
Action
Create a full outline: title options, subtitle, sections with key points, a quick win on page 1, and a soft CTA to [your offer] at the end.
F
Format
Title options, then a numbered outline with bullets per section.
T
Tone & Target
Valuable and actionable.
8.03
Write a post that gives real value on its own, teases the free resource, and asks people to comment the keyword. Also write the DM I send to people who comment.
CRAFT
C
Context
My lead magnet: [name and what it contains]. Audience: [your target audience]. Keyword for comments: [keyword].
R
Role
You are a LinkedIn lead generation copywriter.
A
Action
Write a post that gives real value on its own, teases the free resource, and asks people to comment the keyword. Also write the DM I send to people who comment.
F
Format
Post 150–220 words, then the DM under 80 words.
T
Tone & Target
Generous and not spammy.
8.04
Write a 4-message DM flow: opener, discovery question, value or resource, and an invitation to a call only if they show interest. Include replies for ‘not now’ and ‘tell me more’.
CRAFT
C
Context
Context: [someone liked or commented on my post / downloaded my resource]. My offer: [your offer]. Audience: [your target audience].
R
Role
You are a sales conversation coach who uses consultative, non-pushy DMs.
A
Action
Write a 4-message DM flow: opener, discovery question, value or resource, and an invitation to a call only if they show interest. Include replies for ‘not now’ and ‘tell me more’.
F
Format
Message 1–4, then two branch replies. Each under 80 words.
T
Tone & Target
Curious, helpful and human.
8.05
Write a follow-up email that recaps their goals in their own words, explains how my offer helps, confirms next steps, and handles the most likely objection. Add a gentle nudge for 5 days later.
CRAFT
C
Context
Prospect: [name, role]. What they shared on the call: [notes]. My proposed solution: [your offer and price]. Next step: [proposal, decision date].
R
Role
You are a consultative sales expert.
A
Action
Write a follow-up email that recaps their goals in their own words, explains how my offer helps, confirms next steps, and handles the most likely objection. Add a gentle nudge for 5 days later.
F
Format
Email with subject line (under 200 words), then the nudge under 70 words.
T
Tone & Target
Professional and client-focused.
8.06
For each objection write a post idea that addresses it indirectly through a story, data or reframe, without sounding defensive. Include a hook for each.
CRAFT
C
Context
Common objections I hear: [too expensive, no time, tried before, can do it myself]. Offer: [your offer].
R
Role
You are a copywriter who handles objections through education.
A
Action
For each objection write a post idea that addresses it indirectly through a story, data or reframe, without sounding defensive. Include a hook for each.
F
Format
Table: Objection, Reframe, Post idea, Hook.
T
Tone & Target
Empathetic and persuasive.
8.07
Write a message asking for a testimonial that makes it easy: 3 guiding questions, an option to approve a draft I write, and permission to share it on LinkedIn.
CRAFT
C
Context
Client: [name]. Work we did: [summary]. Result: [result].
R
Role
You are a client success manager.
A
Action
Write a message asking for a testimonial that makes it easy: 3 guiding questions, an option to approve a draft I write, and permission to share it on LinkedIn.
F
Format
Message under 120 words with 3 questions as bullets.
T
Tone & Target
Grateful and easy-going.
8.08
Write a post that teaches one useful insight, then naturally mentions my offer as the next step for people who want help. Include who it's for and who it isn't for.
CRAFT
C
Context
Offer: [your offer]. Who it's for and not for: [details]. Proof: [results]. Spots or price: [details].
R
Role
You are a value-first copywriter.
A
Action
Write a post that teaches one useful insight, then naturally mentions my offer as the next step for people who want help. Include who it's for and who it isn't for.
F
Format
180–250 words, short lines, one clear CTA.
T
Tone & Target
Helpful first, sales second.
8.09
Write 10 short CTA lines for the end of posts, 3 profile tagline options, and one full post promoting the newsletter.
CRAFT
C
Context
Newsletter: [name and topic]. Frequency: [frequency]. What readers get: [benefits].
R
Role
You are a list-building copywriter.
A
Action
Write 10 short CTA lines for the end of posts, 3 profile tagline options, and one full post promoting the newsletter.
F
Format
Grouped lists, then the post under 180 words.
T
Tone & Target
Inviting and specific.
8.10
Write 3 re-engagement messages for different timeframes (1 month, 3 months, 6+ months) that add value, reference our last conversation and give an easy way to reply.
CRAFT
C
Context
Leads who went quiet: [describe: when we last spoke, what they were interested in]. Offer: [your offer].
R
Role
You are a sales follow-up specialist.
A
Action
Write 3 re-engagement messages for different timeframes (1 month, 3 months, 6+ months) that add value, reference our last conversation and give an easy way to reply.
F
Format
Three messages under 80 words each.
T
Tone & Target
Friendly and not guilt-inducing.
09
LinkedIn analytics and growth prompts
Understand what's working, learn from your numbers and plan smarter content.
9.01
Calculate engagement rate for each post. Find patterns by topic, format, hook style and day. Identify my top 5 and bottom 5 posts and explain why they likely performed that way.
CRAFT
C
Context
Here is my post data from the last [30/90] days: [paste table: date, topic, format, impressions, reactions, comments, reposts, profile views, followers gained].
R
Role
You are a LinkedIn data analyst.
A
Action
Calculate engagement rate for each post. Find patterns by topic, format, hook style and day. Identify my top 5 and bottom 5 posts and explain why they likely performed that way.
F
Format
Summary (3 bullets), then tables for top and bottom posts, then 5 insights and 5 actions.
T
Tone & Target
Clear and plain-English, no jargon.
9.02
Compare these posts for topic, hook type, length, format, structure, emotional tone and CTA. Find the shared patterns and write a ‘winning post formula’ for me.
CRAFT
C
Context
My top 10 posts: [paste text and numbers].
R
Role
You are a content analyst who reverse-engineers successful posts.
A
Action
Compare these posts for topic, hook type, length, format, structure, emotional tone and CTA. Find the shared patterns and write a ‘winning post formula’ for me.
F
Format
Pattern table, then my formula as a step-by-step template.
T
Tone & Target
Insightful and practical.
9.03
Group the hooks by style, compare their average performance, and explain what works. Rewrite my 5 weakest hooks using my best-performing style.
CRAFT
C
Context
Hooks from my last [number] posts with their impressions: [paste].
R
Role
You are a hook performance analyst.
A
Action
Group the hooks by style, compare their average performance, and explain what works. Rewrite my 5 weakest hooks using my best-performing style.
F
Format
Style comparison table, insights, then before/after rewrites.
T
Tone & Target
Data-led and actionable.
9.04
Write a monthly report: headline summary, key metrics with change from last month, wins, what didn't work, and 3 priorities for next month.
CRAFT
C
Context
Month: [month]. Metrics: [followers, impressions, engagement, profile views, leads, calls booked]. Last month for comparison: [numbers]. Goals: [goals].
R
Role
You are a marketing analyst who writes reports for busy business owners.
A
Action
Write a monthly report: headline summary, key metrics with change from last month, wins, what didn't work, and 3 priorities for next month.
F
Format
Summary paragraph, metrics table (This month, Last month, Change), then bullet sections.
T
Tone & Target
Concise and honest.
9.05
Compare my actual audience to my ideal one. Point out gaps and mismatches and suggest content and engagement changes to attract more of the right people.
Compare my actual audience to my ideal one. Point out gaps and mismatches and suggest content and engagement changes to attract more of the right people.
F
Format
Comparison table (Ideal vs Actual), then gaps and 5 actions.
T
Tone & Target
Clear and strategic.
9.06
Design a simple test: hypothesis, the two versions, how many posts to run, what to keep the same, which metric decides the winner, and how to record results.
CRAFT
C
Context
What I want to test: [hook style, format, length, posting time, CTA]. Current results: [baseline numbers].
R
Role
You are a growth experimenter.
A
Action
Design a simple test: hypothesis, the two versions, how many posts to run, what to keep the same, which metric decides the winner, and how to record results.
F
Format
Step-by-step plan, then a tracking table template.
T
Tone & Target
Simple and scientific.
9.07
Diagnose why this post underperformed: hook, topic relevance, readability, timing, format and CTA. Rewrite it so I can repost it in a few weeks.
CRAFT
C
Context
My post: [paste]. Results: [numbers]. My usual average: [numbers].
R
Role
You are a LinkedIn content doctor.
A
Action
Diagnose why this post underperformed: hook, topic relevance, readability, timing, format and CTA. Rewrite it so I can repost it in a few weeks.
F
Format
Diagnosis checklist, then the rewritten post.
T
Tone & Target
Honest and constructive.
9.08
Recommend 5–7 KPIs that match my goal, how to find each in LinkedIn analytics, healthy benchmark ranges, and a simple weekly tracking sheet.
CRAFT
C
Context
My goal on LinkedIn: [brand awareness, leads, job, speaking, community]. Time I have for tracking: [minutes per week].
R
Role
You are a marketing measurement expert.
A
Action
Recommend 5–7 KPIs that match my goal, how to find each in LinkedIn analytics, healthy benchmark ranges, and a simple weekly tracking sheet.
F
Format
KPI table: Metric, Why it matters, Where to find it, Benchmark. Then sheet columns.
T
Tone & Target
Simple and goal-focused.
9.09
Suggest 10 content experiments to break my plateau: new formats, angles, series, collaborations or interactive posts. Give each a hypothesis and success metric.
CRAFT
C
Context
What I usually post: [describe]. Results are flat because: [your guess]. Audience: [your target audience].
R
Role
You are a creative growth strategist.
A
Action
Suggest 10 content experiments to break my plateau: new formats, angles, series, collaborations or interactive posts. Give each a hypothesis and success metric.
F
Format
Table: Experiment, What to do, Hypothesis, Success metric, Effort.
T
Tone & Target
Bold but sensible.
9.10
Run a quarterly review: what to keep, stop and start. Update my content pillars if needed and set 3 goals for next quarter with leading indicators.
CRAFT
C
Context
Last quarter's results: [numbers]. Goals vs actual: [details]. What I tried: [list]. What I enjoyed and didn't: [notes].
R
Role
You are a LinkedIn strategy coach.
A
Action
Run a quarterly review: what to keep, stop and start. Update my content pillars if needed and set 3 goals for next quarter with leading indicators.
Connect AI with your sheets, tools and planners so content runs like a system.
10.01
Design a content database: tables or pages needed, the fields in each (with field types), status options, and views to set up. Explain how content moves through it.
CRAFT
C
Context
Tool: [Notion / Google Sheets / Airtable]. What I want to track: [ideas, drafts, published posts, performance, leads]. Team: [solo or team].
R
Role
You are a content operations designer who builds simple systems for non-technical creators.
A
Action
Design a content database: tables or pages needed, the fields in each (with field types), status options, and views to set up. Explain how content moves through it.
F
Format
Table per database: Field name, Type, Options, Purpose. Then a short ‘how to use it’ guide.
T
Tone & Target
Simple and beginner-friendly.
10.02
Give me column headers, data validation dropdowns, and formulas for engagement rate, days since last post and monthly totals. Explain each formula in one sentence.
CRAFT
C
Context
I want a sheet that tracks: [ideas, post date, format, status, metrics]. I am not technical.
R
Role
You are a spreadsheet expert who explains formulas in plain English.
A
Action
Give me column headers, data validation dropdowns, and formulas for engagement rate, days since last post and monthly totals. Explain each formula in one sentence.
F
Format
Column list, then each formula in a code block with an explanation.
T
Tone & Target
Clear for a beginner.
10.03
Write the full instructions for a custom assistant that drafts LinkedIn posts in my voice. Include its role, my audience, voice rules, words to avoid, post structures, and questions it should ask before writing.
CRAFT
C
Context
AI tool: [ChatGPT custom GPT / Claude Project / Gemini Gem]. My niche: [your niche]. Audience: [your target audience]. Voice samples: [paste 2–3 posts].
R
Role
You are a prompt engineer who builds custom AI assistants for content creators.
A
Action
Write the full instructions for a custom assistant that drafts LinkedIn posts in my voice. Include its role, my audience, voice rules, words to avoid, post structures, and questions it should ask before writing.
F
Format
Ready-to-paste instructions with headings, under 800 words.
T
Tone & Target
Precise, so the AI writes like me every time.
10.04
Design the automation step by step: trigger, each action, the AI prompt used inside it, and where a human must review. Point out costs, limits and anything LinkedIn doesn't allow automating.
CRAFT
C
Context
Tools I use: [Google Sheets, Notion, Zapier, Make, n8n, ChatGPT, Canva, Buffer]. Task I want to automate: [e.g. idea added to sheet → AI writes draft → I get notified].
R
Role
You are a no-code automation consultant who explains things simply.
A
Action
Design the automation step by step: trigger, each action, the AI prompt used inside it, and where a human must review. Point out costs, limits and anything LinkedIn doesn't allow automating.
F
Format
Numbered workflow steps, then a ‘what you need’ list and cautions.
T
Tone & Target
Simple and non-technical.
10.05
Design a weekly reporting workflow: how data gets in, the AI prompt that summarises it, the report template, and how it's delivered.
CRAFT
C
Context
Where my data lives: [Sheets, Notion, exported CSV]. Metrics: [list]. Who reads the report: [me, client, team].
R
Role
You are a reporting automation specialist.
A
Action
Design a weekly reporting workflow: how data gets in, the AI prompt that summarises it, the report template, and how it's delivered.
F
Format
Workflow steps, then the summary prompt, then the report template.
T
Tone & Target
Practical and low-maintenance.
10.06
Write a step-by-step SOP for turning one source piece into all outputs, including the exact AI prompt for each step, quality checks and file naming.
CRAFT
C
Context
Source content: [podcast, webinar, blog, YouTube]. Outputs I want: [LinkedIn posts, carousels, clips, newsletter]. Who does the work: [me, VA, AI].
R
Role
You are an operations manager who writes standard operating procedures.
A
Action
Write a step-by-step SOP for turning one source piece into all outputs, including the exact AI prompt for each step, quality checks and file naming.
F
Format
Numbered SOP with sub-steps, prompts in quotes, and a checklist at the end.
T
Tone & Target
Clear enough for a new assistant to follow.
10.07
Create a reminder system: when drafts are due, review deadlines, posting reminders and engagement time after posting. Suggest how to automate each reminder with my tools.
CRAFT
C
Context
My schedule: [posting days]. Who reviews: [me, client]. Tools: [calendar, Slack, email, Notion].
R
Role
You are a workflow designer.
A
Action
Create a reminder system: when drafts are due, review deadlines, posting reminders and engagement time after posting. Suggest how to automate each reminder with my tools.
F
Format
Timeline table: Reminder, When, Who, Tool, How to automate.
T
Tone & Target
Simple and reliable.
10.08
Write a system prompt that any AI tool can use to keep my brand voice consistent across posts, DMs, comments and emails. Include one example of each output type.
CRAFT
C
Context
Brand: [your name or business]. Voice traits: [list]. Words I use: [list]. Words I avoid: [list]. Example posts: [paste].
R
Role
You are a senior prompt engineer.
A
Action
Write a system prompt that any AI tool can use to keep my brand voice consistent across posts, DMs, comments and emails. Include one example of each output type.
F
Format
Ready-to-paste system prompt with clear sections, under 700 words.
T
Tone & Target
Consistent and precise.
10.09
Write a 5-step prompt chain: 1) research angles, 2) choose and outline, 3) write a draft, 4) critique the draft, 5) final polish and hook options. Each prompt should use the output of the one before.
CRAFT
C
Context
I want to go from a topic to a finished post in a series of AI steps. Topic: [topic]. Audience: [your target audience].
R
Role
You are a prompt engineer who designs multi-step AI workflows.
A
Action
Write a 5-step prompt chain: 1) research angles, 2) choose and outline, 3) write a draft, 4) critique the draft, 5) final polish and hook options. Each prompt should use the output of the one before.
F
Format
Five numbered prompts in code blocks, each with a one-line note on what to paste in.
T
Tone & Target
Clear and reusable.
10.10
Design a lightweight lead tracker: fields, stages, follow-up dates, and a weekly review routine. Add a prompt I can use to get AI to suggest the next message for each lead.
CRAFT
C
Context
Where leads come from: [comments, DMs, lead magnet, events]. Stages: [new, conversation, call booked, proposal, client]. Tool: [Sheets, Notion, Airtable].
R
Role
You are a CRM consultant for solo business owners.
A
Action
Design a lightweight lead tracker: fields, stages, follow-up dates, and a weekly review routine. Add a prompt I can use to get AI to suggest the next message for each lead.
F
Format
Field table, stage definitions, weekly routine, then the prompt.
T
Tone & Target
Simple and actionable.
No prompts matchTry a shorter word, like “hook”, “DM”, “carousel” or “report”.
Tip: always check facts, numbers and statistics the AI gives you before posting, and keep your own stories and opinions at the centre.
How to use these prompts
Each prompt takes about a minute to fill in, and works the same way in any AI chat tool.
1
Pick a prompt
Search for the task you need, like “headline”, “carousel” or “DM”, or browse by category.
2
Copy it
Press Copy. Your niche, audience and offer are filled in for you if you’ve personalised them.
3
Fill the brackets
Paste into ChatGPT, Claude or Gemini and replace the remaining [brackets] with your details.
4
Edit and post
Add your own story or opinion, check any facts, and post it in your voice.
Go one step further
Post to LinkedIn on autopilot
Once your prompts are working, our free n8n template can write the post, create the image and schedule it on LinkedIn after you approve it on Telegram.
It’s a set of instructions you paste into an AI tool like ChatGPT, Claude or Gemini to get help with a LinkedIn task, such as writing a post, improving your headline or replying to a comment. A good prompt gives the AI enough background to write something specific to you instead of generic advice.
Which AI tool should I use with these prompts?
All of them work with ChatGPT, Claude, Gemini and Microsoft Copilot. Paste the full prompt, fill in the highlighted parts, and send. For prompts that ask for recent statistics or news, use a tool that can search the web and always check the sources yourself.
What is the CRAFT prompt framework?
CRAFT stands for Context, Role, Action, Format and Tone & Target. It’s a simple checklist that makes sure the AI knows your situation, who to act as, exactly what to do, how to lay out the answer and who it’s writing for. Prompts written this way give far more useful first drafts.
Are these LinkedIn prompts really free?
Yes. All the prompts are free to copy and use for your own LinkedIn content or for your clients. There’s no sign-up needed.
How do I make the AI write in my own voice?
Use the “Create my brand voice guide” and “Rewrite AI drafts in my voice” prompts. Paste two or three posts you’ve written yourself, and the AI will learn your sentence style, words and tone. Always add your own stories and opinions before you post.
Can I personalise all the prompts at once?
Yes. Open “Personalise every prompt”, then type your niche, your target audience and your offer once. They’re filled in automatically in every prompt you copy. They’re saved only in your own browser.
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