Ready-to-use prompts for running a small business: plan and price, research your market, write cold emails and proposals, send newsletters, answer customers, document processes, hire and understand your numbers. Each one follows the CRAFT framework, and works just as well in Claude and Gemini.
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What is the CRAFT prompt framework?
Most AI answers are generic because the prompt is. CRAFT is a five-part checklist that gives ChatGPT, Claude or Gemini the full brief, so the first draft already sounds like it was written for you.
CContextYour situation, niche and the background the AI needs
RRoleThe expert the AI should act as
AActionThe exact task, step by step
FFormatThe structure, length and layout of the answer
TTone & TargetWho it’s for and how it should sound
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53 prompts
01
Business strategy and planning prompts
Think through ideas, plans and decisions with an AI advisor that asks the hard questions.
1.01
Find the 7 biggest risks in this idea, ranked by how likely they are to kill it. For each, suggest a cheap way to test it in the next 2 weeks. Then tell me honestly whether you’d pursue it.
CRAFT
C
Context
My idea: [describe the idea]. Who it’s for: [your target audience]. How I’ll make money: [pricing / model]. My resources: [budget, skills, time].
R
Role
You are an experienced startup advisor and investor who has seen hundreds of small businesses succeed and fail.
A
Action
Find the 7 biggest risks in this idea, ranked by how likely they are to kill it. For each, suggest a cheap way to test it in the next 2 weeks. Then tell me honestly whether you’d pursue it.
F
Format
Ranked table: Risk, Why it matters, Cheap test. Then your verdict in 3–4 sentences.
T
Tone & Target
Honest and direct. Don’t flatter me.
1.02
Write a one-page business plan: problem, solution, customers, competitors, pricing, marketing channels, costs, first 90-day goals and key risks.
Write a one-page business plan: problem, solution, customers, competitors, pricing, marketing channels, costs, first 90-day goals and key risks.
F
Format
One page with short headed sections and bullets.
T
Tone & Target
Clear and realistic.
1.03
Run a SWOT analysis, then turn it into 5 strategic actions: use strengths for opportunities, fix weaknesses, and protect against threats.
CRAFT
C
Context
My business: [your niche], selling [your offer] to [your target audience]. Competitors: [competitors]. Recent situation: [what’s happening].
R
Role
You are a strategy consultant.
A
Action
Run a SWOT analysis, then turn it into 5 strategic actions: use strengths for opportunities, fix weaknesses, and protect against threats.
F
Format
A 2×2 SWOT table, then 5 numbered actions.
T
Tone & Target
Specific to my business, not generic.
1.04
Write 3 objectives with 3 measurable key results each, plus the weekly actions that drive them. Flag anything unrealistic.
CRAFT
C
Context
Business: [your niche]. This quarter I want to [main goal]. Current numbers: [revenue, customers, leads]. Team: [team size].
R
Role
You are an operations coach who helps small teams set focused goals.
A
Action
Write 3 objectives with 3 measurable key results each, plus the weekly actions that drive them. Flag anything unrealistic.
F
Format
Objectives as headings, key results as bullets, then a weekly action list.
T
Tone & Target
Ambitious but achievable.
1.05
Ask me 3 clarifying questions first. Then compare the options on cost, risk, upside, reversibility and fit with my priorities. Give a recommendation and what would change your mind.
CRAFT
C
Context
I’m deciding between: [option A] and [option B]. What matters most to me: [priorities]. Constraints: [money, time, people].
R
Role
You are a calm, sharp business advisor.
A
Action
Ask me 3 clarifying questions first. Then compare the options on cost, risk, upside, reversibility and fit with my priorities. Give a recommendation and what would change your mind.
F
Format
Questions first. After I answer: a comparison table, then the recommendation.
T
Tone & Target
Balanced and decisive.
1.06
Suggest a pricing structure with 3 tiers, the price for each, what’s included and why. Show my margin on each and how to present prices so the middle tier sells best.
CRAFT
C
Context
Offer: [your offer]. My costs: [costs]. Time per job: [time]. Competitor prices: [prices]. Customer: [your target audience].
R
Role
You are a pricing strategist for small businesses.
A
Action
Suggest a pricing structure with 3 tiers, the price for each, what’s included and why. Show my margin on each and how to present prices so the middle tier sells best.
F
Format
Tier table: Name, Price, Includes, Margin. Then 3 notes on presenting it.
T
Tone & Target
Confident, based on value not just cost.
1.07
Create a 90-day plan broken into 3 monthly focuses, with weekly actions, the numbers to track and what to stop doing.
CRAFT
C
Context
Business: [your niche]. Current monthly revenue: [revenue]. Goal in 90 days: [goal]. Channels I use: [channels]. Time per week: [hours].
R
Role
You are a growth advisor for small businesses.
A
Action
Create a 90-day plan broken into 3 monthly focuses, with weekly actions, the numbers to track and what to stop doing.
F
Format
Month-by-month sections with weekly bullet points.
T
Tone & Target
Practical for a busy owner.
02
Market and competitor research prompts
Understand your customers and competitors quickly, then find the gap you can own.
2.01
Describe my ideal customer: their daily life, goals, frustrations, where they look for solutions, what makes them trust a business and what makes them buy. List questions I should ask 5 real customers to check this.
CRAFT
C
Context
I sell [your offer] to [your target audience] in [location].
R
Role
You are a market researcher.
A
Action
Describe my ideal customer: their daily life, goals, frustrations, where they look for solutions, what makes them trust a business and what makes them buy. List questions I should ask 5 real customers to check this.
F
Format
Profile with headings, then a list of interview questions.
T
Tone & Target
Specific and human.
2.02
Compare competitors on price, offer, target customer, strengths, weaknesses and marketing. Then find 3 gaps in the market I could own. If you can browse the web, check their websites and cite sources.
CRAFT
C
Context
My business: [your niche]. Competitors: [list competitors with what you know about them].
R
Role
You are a competitive analyst.
A
Action
Compare competitors on price, offer, target customer, strengths, weaknesses and marketing. Then find 3 gaps in the market I could own. If you can browse the web, check their websites and cite sources.
F
Format
Comparison table, then the 3 gaps.
T
Tone & Target
Objective and strategic.
2.03
Write a 10-question survey that takes under 3 minutes. Mix multiple choice and open questions. Avoid leading questions. Add an intro message and a thank-you message.
CRAFT
C
Context
I want to learn [what you want to learn] from my customers of [your offer].
R
Role
You are a customer research expert.
A
Action
Write a 10-question survey that takes under 3 minutes. Mix multiple choice and open questions. Avoid leading questions. Add an intro message and a thank-you message.
F
Format
Intro, numbered questions with answer options, thank-you.
T
Tone & Target
Friendly and short.
2.04
Group the feedback into themes, count how often each appears, quote one example per theme, and give the 3 changes that would make customers happiest.
CRAFT
C
Context
Here is customer feedback (reviews, survey answers, complaints): [paste feedback].
R
Role
You are a customer insights analyst.
A
Action
Group the feedback into themes, count how often each appears, quote one example per theme, and give the 3 changes that would make customers happiest.
F
Format
Theme table: Theme, Count, Example quote. Then the top 3 changes.
T
Tone & Target
Objective and useful.
2.05
Suggest 5 new customer segments, why each might buy, how I’d reach them and how I’d need to change the offer. Rank them by ease and size.
CRAFT
C
Context
I currently sell [your offer] to [your target audience]. My product could also help: [ideas].
R
Role
You are a business development strategist.
A
Action
Suggest 5 new customer segments, why each might buy, how I’d reach them and how I’d need to change the offer. Rank them by ease and size.
F
Format
Ranked table.
T
Tone & Target
Opportunity-focused but realistic.
2.06
Give me 5 cheap ways to test demand in under 2 weeks (pre-sales, waitlist, landing page, conversations, small ad test). Tell me what result counts as ‘go’.
CRAFT
C
Context
I want to launch [new product or service] for [your target audience].
R
Role
You are a lean startup coach.
A
Action
Give me 5 cheap ways to test demand in under 2 weeks (pre-sales, waitlist, landing page, conversations, small ad test). Tell me what result counts as ‘go’.
F
Format
Numbered tests with Steps, Cost and Success signal.
T
Tone & Target
Fast and practical.
03
Sales, cold email and outreach prompts
Find leads, write outreach that gets replies and close more of the conversations you start.
3.01
Write a cold email under 120 words: a personal first line, the problem, a proof point, and a low-pressure question as the call to action. Then write 2 follow-ups.
CRAFT
C
Context
I sell [your offer] to [your target audience]. The prospect: [name, role, company, something specific about them]. The result I’ve got for similar clients: [result].
R
Role
You are a B2B cold email expert with high reply rates.
A
Action
Write a cold email under 120 words: a personal first line, the problem, a proof point, and a low-pressure question as the call to action. Then write 2 follow-ups.
F
Format
Subject line options (3), the email, then Follow-up 1 (day 3) and Follow-up 2 (day 7).
T
Tone & Target
Human and short, never salesy.
3.02
Write 3 short opening messages that start a conversation without pitching. Then write the reply I’d send if they respond positively.
CRAFT
C
Context
Prospect: [who they are]. Why I’m reaching out: [reason]. My offer: [your offer].
R
Role
You are a social selling expert.
A
Action
Write 3 short opening messages that start a conversation without pitching. Then write the reply I’d send if they respond positively.
F
Format
Three numbered messages under 50 words, then the follow-up reply.
T
Tone & Target
Friendly and respectful of their time.
3.03
Write a call structure: opening, discovery questions, summarising their problem, presenting the solution, handling objections and closing. Include the exact questions to ask.
CRAFT
C
Context
I sell [your offer] at [price] to [your target audience]. Call length: [minutes].
R
Role
You are a consultative sales coach.
A
Action
Write a call structure: opening, discovery questions, summarising their problem, presenting the solution, handling objections and closing. Include the exact questions to ask.
F
Format
Script with sections and timings.
T
Tone & Target
Conversational and helpful, not pushy.
3.04
For each objection, write what it often really means, a question to dig deeper, and a response.
CRAFT
C
Context
Offer: [your offer]. Price: [price]. Common objections: [too expensive, need to think, not now, using someone else].
R
Role
You are a sales trainer.
A
Action
For each objection, write what it often really means, a question to dig deeper, and a response.
F
Format
Table: Objection, What it means, Question, Response.
T
Tone & Target
Empathetic and confident.
3.05
Write a proposal: their situation in their words, the goal, my approach, deliverables, timeline, investment with options, why us, and next steps.
CRAFT
C
Context
Client: [client and their situation]. Their goals: [goals]. What I’ll do: [scope]. Timeline: [timeline]. Price: [price].
R
Role
You are a proposal writer who wins deals.
A
Action
Write a proposal: their situation in their words, the goal, my approach, deliverables, timeline, investment with options, why us, and next steps.
F
Format
A proposal with clear headed sections.
T
Tone & Target
Professional and client-focused.
3.06
Write a follow-up email summarising what they said, how I can help, and a clear next step. Then a short nudge if they go quiet after a week.
CRAFT
C
Context
I met [prospect] about [topic]. They said: [key points]. Next step agreed: [next step or none].
R
Role
You are a sales professional known for great follow-up.
A
Action
Write a follow-up email summarising what they said, how I can help, and a clear next step. Then a short nudge if they go quiet after a week.
F
Format
Email, then the nudge.
T
Tone & Target
Warm and helpful.
3.07
Describe my ideal client profile, where to find them (directories, groups, platforms, events), search terms to use, and signals that show they need me now.
CRAFT
C
Context
I sell [your offer]. My best clients are [describe]. Location: [location].
R
Role
You are a lead generation strategist.
A
Action
Describe my ideal client profile, where to find them (directories, groups, platforms, events), search terms to use, and signals that show they need me now.
F
Format
Ideal client profile, then a table of sources and search terms, then buying signals.
T
Tone & Target
Practical and specific.
04
Email marketing and newsletter prompts
Welcome sequences, newsletters and promo emails that people open and act on.
4.01
Write a 5-email welcome sequence: deliver the freebie, tell my story, give a quick win, share proof, then make an offer. Include subject lines and preview text.
CRAFT
C
Context
People join my list by [how: freebie, purchase, signup]. Business: [your niche]. Offer: [your offer].
R
Role
You are an email marketer who writes sequences that build trust and sell.
A
Action
Write a 5-email welcome sequence: deliver the freebie, tell my story, give a quick win, share proof, then make an offer. Include subject lines and preview text.
F
Format
Each email with Day, Subject, Preview text and Body.
T
Tone & Target
Personal and friendly.
4.02
Write a promotional email with a strong subject, a hook, the offer, why now, proof and a clear button. Then write a reminder email for the last day.
Write a promotional email with a strong subject, a hook, the offer, why now, proof and a clear button. Then write a reminder email for the last day.
F
Format
Email 1 and Email 2, each with 3 subject line options.
T
Tone & Target
Exciting but honest.
4.03
Write 20 subject lines under 50 characters using curiosity, benefit, numbers, questions and personal styles. Avoid spam trigger words.
CRAFT
C
Context
My email is about: [topic]. Audience: [your target audience].
R
Role
You are an email subject line specialist.
A
Action
Write 20 subject lines under 50 characters using curiosity, benefit, numbers, questions and personal styles. Avoid spam trigger words.
F
Format
Numbered list with character counts.
T
Tone & Target
Open-worthy and honest.
4.04
Write a newsletter with a personal intro, one main lesson, 2–3 quick useful items and a soft mention of [your offer].
CRAFT
C
Context
This week’s topic: [topic]. Useful things to share: [notes, links, news]. Business: [your niche].
R
Role
You are a newsletter writer people actually look forward to.
A
Action
Write a newsletter with a personal intro, one main lesson, 2–3 quick useful items and a soft mention of [your offer].
F
Format
Newsletter with short sections and a subject line.
T
Tone & Target
Conversational and valuable.
4.05
Write a 3-email win-back sequence: a friendly check-in, what’s new, and a special offer.
CRAFT
C
Context
Customers who haven’t bought in [time]. What they bought before: [products]. Offer I can make: [offer].
R
Role
You are a retention marketer.
A
Action
Write a 3-email win-back sequence: a friendly check-in, what’s new, and a special offer.
F
Format
Three emails with subject lines.
T
Tone & Target
Warm, not desperate.
4.06
Write 3 abandoned cart emails: a reminder after 1 hour, objection handling after 1 day, and a small incentive after 3 days.
CRAFT
C
Context
Store: [your niche]. Product: [product]. Common reasons people don’t finish: [reasons].
R
Role
You are an ecommerce email specialist.
A
Action
Write 3 abandoned cart emails: a reminder after 1 hour, objection handling after 1 day, and a small incentive after 3 days.
F
Format
Three emails with subject lines.
T
Tone & Target
Helpful and friendly.
05
Website, blog and SEO copywriting prompts
Write website pages, blog posts and product descriptions that rank and convert.
5.01
Write homepage copy: headline, subheadline, the problem, the solution, benefits, how it works, proof, FAQ and call to action.
CRAFT
C
Context
Business: [your niche]. Offer: [your offer]. Customers: [your target audience]. Proof: [results, reviews, clients]. Goal of the page: [goal].
R
Role
You are a website copywriter.
A
Action
Write homepage copy: headline, subheadline, the problem, the solution, benefits, how it works, proof, FAQ and call to action.
F
Format
Section-by-section copy with headings.
T
Tone & Target
Clear, warm and confident.
5.02
Create a blog outline that answers the search intent fully: title options, meta description, H2 and H3 headings, key points under each, FAQ questions and internal link ideas.
CRAFT
C
Context
Main keyword: [keyword]. Audience: [your target audience]. Business: [your niche].
R
Role
You are an SEO content strategist.
A
Action
Create a blog outline that answers the search intent fully: title options, meta description, H2 and H3 headings, key points under each, FAQ questions and internal link ideas.
F
Format
Outline with headings, then the meta description.
T
Tone & Target
Helpful and thorough.
5.03
Write the post following the outline. Use my examples, short paragraphs and clear headings. Don’t invent statistics. Mark places where I should add a real example or data.
CRAFT
C
Context
Outline: [paste outline]. My experience and examples to include: [your stories, data]. Word count: [words].
R
Role
You are an expert writer in [your niche].
A
Action
Write the post following the outline. Use my examples, short paragraphs and clear headings. Don’t invent statistics. Mark places where I should add a real example or data.
F
Format
Full post in Markdown.
T
Tone & Target
Expert but easy to read.
5.04
Write a product description with a hook, benefits (not just features), a short spec list and a reason to buy now. Then write a 155-character meta description.
Write a product description with a hook, benefits (not just features), a short spec list and a reason to buy now. Then write a 155-character meta description.
F
Format
Description, bullet specs, then meta description.
T
Tone & Target
Persuasive and clear.
5.05
Write an About page that makes the customer the hero, shares my story briefly, builds trust and ends with a call to action.
CRAFT
C
Context
My story: [how and why you started]. What I believe: [values]. Who I help: [your target audience]. Results: [results].
R
Role
You are a brand storyteller.
A
Action
Write an About page that makes the customer the hero, shares my story briefly, builds trust and ends with a call to action.
F
Format
About page copy with short sections.
T
Tone & Target
Personal and trustworthy.
5.06
Write a business description (under 750 characters), 5 service descriptions and 4 Google posts. Include local keywords naturally.
CRAFT
C
Context
Business: [your niche] in [location]. Services: [services]. What makes us different: [differences].
R
Role
You are a local SEO specialist.
A
Action
Write a business description (under 750 characters), 5 service descriptions and 4 Google posts. Include local keywords naturally.
F
Format
Labelled sections with character counts.
T
Tone & Target
Friendly and local.
06
Customer service and review prompts
Reply faster and kinder, handle complaints and turn happy customers into reviews.
6.01
Write a reply that acknowledges their frustration, explains briefly without excuses, gives a clear solution and a next step.
CRAFT
C
Context
The customer wrote: [paste message]. What actually happened: [facts]. What I can offer: [refund, replacement, discount].
R
Role
You are a calm, experienced customer service manager.
A
Action
Write a reply that acknowledges their frustration, explains briefly without excuses, gives a clear solution and a next step.
F
Format
The reply, plus a shorter WhatsApp version.
T
Tone & Target
Empathetic, professional and human.
6.02
Write a saved reply for each question that is clear, friendly and complete, with placeholders for names and order details.
CRAFT
C
Context
Business: [your niche]. Common customer questions: [list questions].
R
Role
You are a customer support lead.
A
Action
Write a saved reply for each question that is clear, friendly and complete, with placeholders for names and order details.
F
Format
Question as a heading, then the reply.
T
Tone & Target
Friendly and in our brand voice.
6.03
Write an FAQ page grouped into categories, with short, clear answers that also reduce support messages.
CRAFT
C
Context
Business: [your niche]. Offer: [your offer]. Questions customers ask before and after buying: [questions].
R
Role
You are a customer experience writer.
A
Action
Write an FAQ page grouped into categories, with short, clear answers that also reduce support messages.
F
Format
Categories as headings, then questions and answers.
T
Tone & Target
Clear and reassuring.
6.04
Write a personal reply to each review. Thank positive reviewers specifically. For negative ones, apologise, take it offline and show future readers we care.
CRAFT
C
Context
Here are reviews to reply to: [paste reviews]. Business: [your niche].
R
Role
You are a reputation manager.
A
Action
Write a personal reply to each review. Thank positive reviewers specifically. For negative ones, apologise, take it offline and show future readers we care.
F
Format
Review, then reply, numbered.
T
Tone & Target
Professional and genuine.
6.05
Write a review request message and a referral request message. Make each easy to act on, with a link placeholder.
CRAFT
C
Context
Customer just got [your offer]. Result: [result]. Platform for reviews: [Google, etc.].
R
Role
You are a customer success manager.
A
Action
Write a review request message and a referral request message. Make each easy to act on, with a link placeholder.
F
Format
Two messages for email and WhatsApp.
T
Tone & Target
Grateful and simple.
07
Operations, SOP and productivity prompts
Turn messy work into clear processes, save hours each week and spot tasks you can automate.
7.01
Write an SOP with the purpose, when to use it, tools needed, step-by-step instructions, quality checks and common mistakes.
CRAFT
C
Context
The task: [task]. How I do it now: [describe steps, tools]. Who will do it: [role].
R
Role
You are an operations consultant who writes SOPs anyone can follow.
A
Action
Write an SOP with the purpose, when to use it, tools needed, step-by-step instructions, quality checks and common mistakes.
F
Format
SOP with numbered steps and a checklist at the end.
T
Tone & Target
Clear enough for a new hire.
7.02
Find the tasks that can be automated or done with AI. For each, suggest the tool or workflow (e.g. n8n, Zapier, ChatGPT), estimate hours saved per week, and how hard it is to set up.
CRAFT
C
Context
Here’s what I do in a typical week: [list tasks and time spent]. Tools I use: [tools].
R
Role
You are an AI and automation consultant.
A
Action
Find the tasks that can be automated or done with AI. For each, suggest the tool or workflow (e.g. n8n, Zapier, ChatGPT), estimate hours saved per week, and how hard it is to set up.
F
Format
Table: Task, How to automate, Hours saved, Difficulty. Sorted by hours saved.
T
Tone & Target
Practical, starting with quick wins.
7.03
Summarise the key points, decisions made, action items with owners and deadlines, and open questions.
CRAFT
C
Context
Here is the document or meeting transcript: [paste]. I need to [decide, act, share with team].
R
Role
You are an executive assistant.
A
Action
Summarise the key points, decisions made, action items with owners and deadlines, and open questions.
F
Format
Sections: Summary (5 bullets), Decisions, Action items table, Open questions.
T
Tone & Target
Brief and precise.
7.04
Prioritise my tasks using impact and urgency, then build a realistic weekly plan with focus blocks. Tell me what to delegate, delay or drop.
CRAFT
C
Context
My goals this week: [goals]. Tasks: [task list]. Meetings: [meetings]. Energy: [when I do my best work].
R
Role
You are a productivity coach.
A
Action
Prioritise my tasks using impact and urgency, then build a realistic weekly plan with focus blocks. Tell me what to delegate, delay or drop.
F
Format
Priority list, then a day-by-day plan.
T
Tone & Target
Realistic and calm.
7.05
Write the email clearly and politely, with a subject line. Then give a shorter version and a firmer version.
CRAFT
C
Context
I need to email [who] about [situation]. What I want: [outcome]. Things to mention: [points].
R
Role
You are a business communication expert.
A
Action
Write the email clearly and politely, with a subject line. Then give a shorter version and a firmer version.
F
Format
Three versions, labelled.
T
Tone & Target
Professional and clear.
7.06
Create an onboarding checklist and a welcome email that sets expectations, collects what I need and makes the client feel looked after.
CRAFT
C
Context
Service: [your offer]. What I need from clients: [info, access, payments]. Timeline: [timeline].
R
Role
You are a client experience designer.
A
Action
Create an onboarding checklist and a welcome email that sets expectations, collects what I need and makes the client feel looked after.
F
Format
Checklist, then the welcome email.
T
Tone & Target
Organised and welcoming.
08
Hiring and team management prompts
Write job posts, interview questions and team messages without starting from a blank page.
8.01
Write a job post with an engaging intro, what they’ll do, what we’re looking for, what we offer and how to apply. Keep the language inclusive.
Write a job post with an engaging intro, what they’ll do, what we’re looking for, what we offer and how to apply. Keep the language inclusive.
F
Format
Job post with headed sections.
T
Tone & Target
Honest and appealing.
8.02
Write 10 interview questions (behavioural and practical) that test those skills, what a great answer looks like, and a simple 1–5 scorecard.
CRAFT
C
Context
Role: [role]. The 3 most important skills or traits: [skills].
R
Role
You are an experienced hiring manager.
A
Action
Write 10 interview questions (behavioural and practical) that test those skills, what a great answer looks like, and a simple 1–5 scorecard.
F
Format
Table: Question, What to listen for. Then the scorecard.
T
Tone & Target
Fair and structured.
8.03
Design a paid or short (under 2 hours) test task that reflects the real job, with instructions and how I’ll judge it.
CRAFT
C
Context
Role: [role]. Real work they’ll do: [examples].
R
Role
You are a hiring manager.
A
Action
Design a paid or short (under 2 hours) test task that reflects the real job, with instructions and how I’ll judge it.
F
Format
Task brief, then evaluation criteria.
T
Tone & Target
Respectful of candidates’ time.
8.04
Help me plan the conversation: an opening, specific feedback, a question to hear their side, agreed next steps and how to follow up.
CRAFT
C
Context
Team member: [role]. What happened: [situation]. What I want to change: [behaviour]. What they do well: [strengths].
R
Role
You are a leadership coach.
A
Action
Help me plan the conversation: an opening, specific feedback, a question to hear their side, agreed next steps and how to follow up.
F
Format
Conversation plan with example lines.
T
Tone & Target
Kind, clear and direct.
8.05
Write a clear announcement for WhatsApp/Slack and a longer email version, answering what, why, when and what to do next.
CRAFT
C
Context
News to share: [news]. Who it affects: [who]. What changes for them: [changes].
R
Role
You are an internal communications specialist.
A
Action
Write a clear announcement for WhatsApp/Slack and a longer email version, answering what, why, when and what to do next.
F
Format
Short version, then email version.
T
Tone & Target
Transparent and positive.
09
Finance, pricing and cash flow prompts
Make sense of your numbers, plan cash flow and write payment reminders that get paid.
9.01
Explain in plain words how the business is doing, what changed, where money is leaking, and 3 actions to improve profit. Remind me to confirm tax questions with my CA.
CRAFT
C
Context
Here are my numbers for [period]: [revenue, costs by category, profit]. Last period: [numbers].
R
Role
You are a friendly accountant for small business owners.
A
Action
Explain in plain words how the business is doing, what changed, where money is leaking, and 3 actions to improve profit. Remind me to confirm tax questions with my CA.
F
Format
Summary, then key insights, then 3 actions.
T
Tone & Target
Plain-spoken, no jargon.
9.02
Build a 6-month cash flow forecast with best, expected and worst cases, and tell me the month I could run short and what to do about it.
Calculate my break-even point, profit at 3 sales levels, and what happens if I raise the price by 10% or 20%. Show the working.
F
Format
Calculations step by step, then a summary table.
T
Tone & Target
Simple and accurate.
9.05
Find savings without hurting quality: things to cancel, renegotiate, automate or switch. Estimate the monthly saving for each.
CRAFT
C
Context
Here are my monthly expenses: [list with amounts]. Business: [your niche].
R
Role
You are a cost-reduction consultant.
A
Action
Find savings without hurting quality: things to cancel, renegotiate, automate or switch. Estimate the monthly saving for each.
F
Format
Table: Expense, Idea, Estimated saving, Effort.
T
Tone & Target
Practical and realistic.
No prompts matchTry a shorter word, like “email”, “sales”, “price” or “hire”.
Tip: check facts, figures and anything legal or tax-related with a qualified person, and don’t paste passwords or private customer details into AI tools.
How to use these prompts
Each prompt takes about a minute to fill in, and works the same way in any AI chat tool.
1
Pick a prompt
Search for the task you need, like “cold email”, “pricing” or “SOP”, or browse by category.
2
Copy it
Press Copy. Your business, customers and offer are filled in for you if you’ve personalised them.
3
Fill the brackets
Paste into ChatGPT, Claude or Gemini and replace the remaining [brackets] with your details.
4
Review and use
Check the facts and numbers, make it sound like you, then send, publish or share with your team.
Go one step further
Let AI do the repetitive work
Prompts save you minutes. Automations save you hours. Our free n8n templates handle jobs like invoices, emails and social posts on their own, every day.
The best ones give ChatGPT real context: your business, your customers, your offer and the result you want. Every prompt here follows the CRAFT framework (Context, Role, Action, Format, Tone & Target), so you get a useful first draft instead of generic advice.
Can I use these prompts in Claude or Gemini?
Yes. They work the same way in ChatGPT, Claude, Gemini and Microsoft Copilot. Paste the full prompt and fill in the highlighted parts.
Is it safe to paste business data into ChatGPT?
Don’t paste passwords, card details, or personal data about customers or staff. Remove names and private details from documents before you paste them, and check your AI tool’s data settings. For numbers like revenue and costs, totals are usually enough.
Can ChatGPT replace my accountant or lawyer?
No. It’s good for understanding your numbers and preparing questions, but always check tax, legal and HR matters with a qualified professional.
How do I save even more time?
Use the “Find tasks I can automate” prompt. Many repetitive jobs, like invoices, follow-up emails and social posts, can run on their own with automation tools like n8n. Our free templates are a good place to start.
Are these business prompts free?
Yes. All the prompts are free to copy and use in your business. There’s no sign-up. Open “Personalise every prompt” to fill in your business, customers and offer once.
See what AI can take off your team’s plate.
Tell us how your team works today. In 30 minutes we’ll show you where training or automation would save the most time, with no obligation to buy anything.