50 free AI prompts for Meta and Google Ads

Ready-to-use prompts for the whole paid ads process: research your buyer, sharpen your offer, write Facebook, Instagram and Google ad copy, script video ads, fix your landing page and read your results. Each one follows the CRAFT framework, so the AI writes for your product and your customer.

  • 50 prompts
  • 7 categories
  • Free, no sign-up

What is the CRAFT prompt framework?

Most AI answers are generic because the prompt is. CRAFT is a five-part checklist that gives ChatGPT, Claude or Gemini the full brief, so the first draft already sounds like it was written for you.

CContextYour situation, niche and the background the AI needs
RRoleThe expert the AI should act as
AActionThe exact task, step by step
FFormatThe structure, length and layout of the answer
TTone & TargetWho it’s for and how it should sound

Browse all 50 ad prompts

Search or pick a category, open a prompt, then copy it. Fill the [highlighted] parts with your own details before you paste.

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50 prompts

01

Audience, keyword and competitor research prompts for ads

Know exactly who you’re selling to and what makes them buy before you spend a rupee on ads.

1.01

Create 3 buyer personas. For each, give their situation, main pain, desired outcome, objections, buying triggers, the words they use, and where they spend time online.

C
Context

My business sells [your offer] in [your niche]. My best customers so far are [describe them: age, job, location, why they bought]. Price point: [price].

R
Role

You are a performance marketing strategist who builds personas for paid ads.

A
Action

Create 3 buyer personas. For each, give their situation, main pain, desired outcome, objections, buying triggers, the words they use, and where they spend time online.

F
Format

One section per persona with bullet points, ending with ‘Best ad angle for this persona’.

T
Tone & Target

Specific and realistic, not stereotypes.

1.02

List the top 10 pain points and top 10 desires, each with an exact phrase customers use. Then suggest 10 ad angles built from them.

C
Context

My product is [your offer] for [your target audience]. Reviews, comments or sales call notes: [paste anything you have].

R
Role

You are a direct-response researcher who turns customer language into ad angles.

A
Action

List the top 10 pain points and top 10 desires, each with an exact phrase customers use. Then suggest 10 ad angles built from them.

F
Format

Two tables (Pain points, Desires) with columns: Point, Customer phrase. Then a numbered list of angles.

T
Tone & Target

Analytical and grounded in real customer words.

1.03

For each stage (unaware, problem aware, solution aware, product aware, most aware), describe what the buyer thinks, the ad message that fits, a sample headline and the best ad format.

C
Context

I sell [your offer] to [your target audience]. Most people [do / don’t] know this kind of solution exists.

R
Role

You are a copywriter who uses Eugene Schwartz’s 5 stages of awareness.

A
Action

For each stage (unaware, problem aware, solution aware, product aware, most aware), describe what the buyer thinks, the ad message that fits, a sample headline and the best ad format.

F
Format

Table: Stage, What they think, Message, Sample headline, Format.

T
Tone & Target

Clear and practical.

1.04

Identify each competitor’s offer, angle, hook, proof and call to action. Point out gaps they are missing. Suggest 5 angles I can use to stand out. Ads running longest are usually the ones making money, so weigh those more.

C
Context

Here are competitor ads I found in the Meta Ad Library or Google: [paste ad text, headlines and how long they’ve run]. My product: [your offer].

R
Role

You are an ad strategist who reverse-engineers competitor campaigns.

A
Action

Identify each competitor’s offer, angle, hook, proof and call to action. Point out gaps they are missing. Suggest 5 angles I can use to stand out. Ads running longest are usually the ones making money, so weigh those more.

F
Format

Comparison table, then ‘Gaps’ bullets, then 5 angles.

T
Tone & Target

Sharp and strategic.

1.05

Suggest a targeting plan: broad vs interest stacks, 3 interest groups to test, lookalike or custom audiences to build, and exclusions. Explain when broad targeting is the better choice.

C
Context

Product: [your offer]. Audience: [your target audience]. Country/city: [location]. Budget per day: [budget]. I have [number] customers / [number] email subscribers / pixel data: [yes/no].

R
Role

You are a Meta Ads media buyer.

A
Action

Suggest a targeting plan: broad vs interest stacks, 3 interest groups to test, lookalike or custom audiences to build, and exclusions. Explain when broad targeting is the better choice.

F
Format

A table of ad sets: Name, Audience, Why, Budget share.

T
Tone & Target

Practical for a small budget.

1.06

Expand into 40 keywords grouped by intent (buying, comparing, researching, local). Suggest match types, which to start with, and 20 negative keywords to add.

C
Context

I sell [your offer] in [location]. Customers might search for: [seed keywords].

R
Role

You are a Google Ads search specialist.

A
Action

Expand into 40 keywords grouped by intent (buying, comparing, researching, local). Suggest match types, which to start with, and 20 negative keywords to add.

F
Format

Tables per intent group with columns: Keyword, Intent, Match type, Priority. Then the negative keyword list.

T
Tone & Target

Focused on keywords that make money, not traffic.

1.07

Find 5 unique selling points I can claim honestly. For each, write a one-line ad claim and the proof I need to back it up.

C
Context

Here’s what I offer: [your offer]. Competitors offer: [what competitors offer]. Things customers praise us for: [praise].

R
Role

You are a positioning strategist.

A
Action

Find 5 unique selling points I can claim honestly. For each, write a one-line ad claim and the proof I need to back it up.

F
Format

Table: USP, Ad claim, Proof needed.

T
Tone & Target

Honest and specific. No claims I can’t prove.

02

Offer and ad angle prompts

A great offer beats clever copy. Shape an offer people want, then test the angles that sell it.

2.01

Suggest 5 ways to make my offer more compelling without lowering the price, using bonuses, guarantees, speed, ease or proof. Then write the improved offer in one paragraph.

C
Context

My current offer: [your offer] at [price]. Audience: [your target audience]. What they get: [deliverables]. Why people hesitate: [objections].

R
Role

You are an offer strategist who uses the value equation (dream outcome, likelihood, time and effort).

A
Action

Suggest 5 ways to make my offer more compelling without lowering the price, using bonuses, guarantees, speed, ease or proof. Then write the improved offer in one paragraph.

F
Format

Numbered ideas with a short reason, then the new offer paragraph.

T
Tone & Target

Practical and honest.

2.02

Write 20 different ad angles: pain, desire, fear of missing out, social proof, authority, comparison, story, myth-busting, price justification, urgency and more. Give a one-line hook for each.

C
Context

Product: [your offer]. Audience: [your target audience]. Main benefit: [benefit]. Key objections: [objections].

R
Role

You are a creative strategist at a performance ad agency.

A
Action

Write 20 different ad angles: pain, desire, fear of missing out, social proof, authority, comparison, story, myth-busting, price justification, urgency and more. Give a one-line hook for each.

F
Format

Table: Angle type, Angle, Hook.

T
Tone & Target

Varied and testable.

2.03

Suggest 5 lead magnets that attract buyers (not freebie seekers). For each, give the name, the promise and why it leads to the paid offer. Pick the best one.

C
Context

I want leads for [your offer]. Audience: [your target audience]. I could create [checklist, guide, webinar, free audit, consultation].

R
Role

You are a lead generation strategist.

A
Action

Suggest 5 lead magnets that attract buyers (not freebie seekers). For each, give the name, the promise and why it leads to the paid offer. Pick the best one.

F
Format

Table, then a recommendation in 3 sentences.

T
Tone & Target

Focused on lead quality.

2.04

Write 10 urgency and scarcity lines based only on true reasons. Flag any lines that might break ad policies.

C
Context

Offer: [your offer]. Real reasons someone should buy now: [stock, seasonal, price rise, cohort start, bonus].

R
Role

You are an ethical direct-response copywriter.

A
Action

Write 10 urgency and scarcity lines based only on true reasons. Flag any lines that might break ad policies.

F
Format

Numbered list with a ‘policy risk’ note where needed.

T
Tone & Target

Honest and compelling.

2.05

For each objection, write an ad line that answers it, the proof to show, and the best format (testimonial, demo, guarantee, comparison).

C
Context

Product: [your offer]. The top objections are: [price, trust, time, ‘it won’t work for me’].

R
Role

You are a copywriter who removes doubt before the click.

A
Action

For each objection, write an ad line that answers it, the proof to show, and the best format (testimonial, demo, guarantee, comparison).

F
Format

Table: Objection, Ad line, Proof, Format.

T
Tone & Target

Reassuring and direct.

2.06

Write 5 guarantee options (money-back, results-based, service, conditional and fun/unusual). Explain the risk of each for my business.

C
Context

Offer: [your offer]. Price: [price]. What I can realistically promise: [what you can promise].

R
Role

You are an offer designer.

A
Action

Write 5 guarantee options (money-back, results-based, service, conditional and fun/unusual). Explain the risk of each for my business.

F
Format

Numbered list: Guarantee wording, Risk to me.

T
Tone & Target

Bold but safe.

2.07

Suggest 5 sale offers (discount, bundle, free gift, tiered, early access) with the maths on my margin for each. Pick the best one and write the ad headline and primary text for it.

C
Context

Occasion: [Diwali, Black Friday, New Year, end of season]. Product: [your offer]. Normal price: [price]. Margin I can give away: [margin].

R
Role

You are a promotions strategist for D2C and service brands.

A
Action

Suggest 5 sale offers (discount, bundle, free gift, tiered, early access) with the maths on my margin for each. Pick the best one and write the ad headline and primary text for it.

F
Format

Offer table: Offer, Customer gets, My margin after. Then the ad copy.

T
Tone & Target

Festive and exciting, but profitable.

03

Facebook and Instagram ad copy prompts

Primary text, headlines and descriptions for Facebook and Instagram ads that stop the scroll.

3.01

Write 5 ads, each with primary text, a headline (under 40 characters) and a description (under 30 characters). Use different angles: pain, desire, proof, story and offer-led.

C
Context

Product: [your offer]. Audience: [your target audience]. Main benefit: [benefit]. Proof: [reviews, numbers]. Offer/CTA: [offer].

R
Role

You are a Meta Ads copywriter who has written ads with millions in spend.

A
Action

Write 5 ads, each with primary text, a headline (under 40 characters) and a description (under 30 characters). Use different angles: pain, desire, proof, story and offer-led.

F
Format

Five labelled ad blocks.

T
Tone & Target

Conversational and scroll-stopping, written for [your target audience].

3.02

Write 10 short primary texts (under 125 characters so they don’t get cut off) that match the creative and push toward the click.

C
Context

Product: [your offer]. Audience: [your target audience]. The ad image/video shows: [describe creative].

R
Role

You are a direct-response copywriter.

A
Action

Write 10 short primary texts (under 125 characters so they don’t get cut off) that match the creative and push toward the click.

F
Format

Numbered list with character counts.

T
Tone & Target

Punchy and clear.

3.03

Write a 200–300 word ad that tells the story, makes the reader feel seen, introduces the product as the turning point, and ends with a clear call to action.

C
Context

Product: [your offer]. Customer story: [before, turning point, after]. Audience: [your target audience].

R
Role

You are a storytelling copywriter for paid social.

A
Action

Write a 200–300 word ad that tells the story, makes the reader feel seen, introduces the product as the turning point, and ends with a clear call to action.

F
Format

Ad copy with short paragraphs and line breaks, then 3 headline options.

T
Tone & Target

Emotional and believable.

3.04

Write 20 headlines under 40 characters using benefits, numbers, questions, offers and curiosity.

C
Context

Product: [your offer]. Audience: [your target audience]. Benefit: [benefit].

R
Role

You are a headline specialist for Meta ads.

A
Action

Write 20 headlines under 40 characters using benefits, numbers, questions, offers and curiosity.

F
Format

Numbered list with character count.

T
Tone & Target

Clear over clever.

3.05

Write 4 retargeting ads: a reminder, a testimonial, an objection-handler and a last-chance offer. Each with primary text and headline.

C
Context

People visited my [website / product page / checkout] but didn’t buy. Product: [your offer]. Likely reasons: [reasons].

R
Role

You are a retargeting specialist.

A
Action

Write 4 retargeting ads: a reminder, a testimonial, an objection-handler and a last-chance offer. Each with primary text and headline.

F
Format

Four labelled ad blocks.

T
Tone & Target

Friendly and helpful, not stalkerish.

3.06

Write 5 ads that use local references, a clear offer and an easy action (call, WhatsApp, visit, book).

C
Context

Business: [your niche] in [city/area]. Offer: [your offer]. What makes us different locally: [details].

R
Role

You are a local ads specialist.

A
Action

Write 5 ads that use local references, a clear offer and an easy action (call, WhatsApp, visit, book).

F
Format

Five ad blocks with primary text, headline and CTA button choice.

T
Tone & Target

Warm, local and trustworthy.

3.07

Write 5 click-to-WhatsApp ads and 3 pre-filled message options. Then write a welcome reply that qualifies the lead.

C
Context

I want people to message us on WhatsApp about [your offer]. Audience: [your target audience]. First message they’ll see: [auto reply].

R
Role

You are a conversational ads expert.

A
Action

Write 5 click-to-WhatsApp ads and 3 pre-filled message options. Then write a welcome reply that qualifies the lead.

F
Format

Ads, then pre-filled messages, then the welcome reply.

T
Tone & Target

Inviting and easy to act on.

3.08

Flag anything likely to be rejected or limited (personal attributes, before/after claims, unrealistic promises, sensitive topics). Rewrite the risky lines so they are compliant. Remind me to check the latest Meta policies.

C
Context

Here is my ad: [paste ad copy]. Industry: [your niche].

R
Role

You are a Meta advertising policy reviewer.

A
Action

Flag anything likely to be rejected or limited (personal attributes, before/after claims, unrealistic promises, sensitive topics). Rewrite the risky lines so they are compliant. Remind me to check the latest Meta policies.

F
Format

Table: Line, Risk, Safer version.

T
Tone & Target

Careful and clear.

3.09

Write the ad copy, the form intro headline and text, 3 qualifying questions to filter bad leads, and the completion screen message.

C
Context

I’m running a Meta instant form for [your offer]. Audience: [your target audience]. What they get for filling it in: [freebie, quote, call].

R
Role

You are a Meta lead ads specialist.

A
Action

Write the ad copy, the form intro headline and text, 3 qualifying questions to filter bad leads, and the completion screen message.

F
Format

Labelled sections: Ad, Form intro, Questions, Completion screen.

T
Tone & Target

Clear and trustworthy.

05

Ad creative and video ad script prompts

Plan images, UGC videos and hooks. In paid ads, the creative does most of the targeting.

5.01

Write a 30-second UGC script: hook, problem, discovery of the product, demo, result, call to action. Add 5 alternative hooks to test.

C
Context

Product: [your offer]. Audience: [your target audience]. Main benefit: [benefit]. Proof: [reviews, results].

R
Role

You are a UGC ad scriptwriter.

A
Action

Write a 30-second UGC script: hook, problem, discovery of the product, demo, result, call to action. Add 5 alternative hooks to test.

F
Format

Script with timestamps and visuals, then the 5 hooks.

T
Tone & Target

Natural, like a real customer talking.

5.02

Write 20 hooks for the first 3 seconds of a video ad, with both the spoken line and a visual idea.

C
Context

Product: [your offer]. Audience: [your target audience]. Angle: [angle].

R
Role

You are a creative strategist who tests hooks at scale.

A
Action

Write 20 hooks for the first 3 seconds of a video ad, with both the spoken line and a visual idea.

F
Format

Table: Spoken hook, Visual.

T
Tone & Target

Bold and specific.

5.03

Write 5 static ad concepts with the headline on the image, the visual, the layout and why it should stop the scroll. Include one ugly-but-effective native style idea.

C
Context

Product: [your offer]. Angle: [angle]. Brand colours: [colours].

R
Role

You are an art director for performance ads.

A
Action

Write 5 static ad concepts with the headline on the image, the visual, the layout and why it should stop the scroll. Include one ugly-but-effective native style idea.

F
Format

Numbered concept briefs.

T
Tone & Target

Clear enough for a designer or Canva.

5.04

Write a creator brief with the goal, key messages, must-say points, things to avoid, 3 script options, deliverables and deadlines.

C
Context

Product: [your offer]. Audience: [your target audience]. Budget: [budget]. Usage: [ads, organic].

R
Role

You are a UGC campaign manager.

A
Action

Write a creator brief with the goal, key messages, must-say points, things to avoid, 3 script options, deliverables and deadlines.

F
Format

A one-page brief with headings.

T
Tone & Target

Clear and friendly.

5.05

Pick the 5 strongest reviews and turn each into an ad concept (review card, quote over product, video testimonial script). Write the primary text for each.

C
Context

Here are real customer reviews: [paste reviews]. Product: [your offer].

R
Role

You are a social proof ad specialist.

A
Action

Pick the 5 strongest reviews and turn each into an ad concept (review card, quote over product, video testimonial script). Write the primary text for each.

F
Format

Numbered concepts with Review, Creative idea and Primary text.

T
Tone & Target

Authentic. Only use real reviews as written.

5.06

Build a 2-week creative test: which angles × hooks × formats to test first, how many ads, how to read results and when to kill or scale.

C
Context

Product: [your offer]. Budget per day: [budget]. Angles I want to test: [angles]. Formats I can make: [formats].

R
Role

You are a performance creative strategist.

A
Action

Build a 2-week creative test: which angles × hooks × formats to test first, how many ads, how to read results and when to kill or scale.

F
Format

Test matrix table, then rules for decisions.

T
Tone & Target

Structured and budget-aware.

5.07

Write a 45-second founder video ad: a pattern-breaking hook, why I started, the product, proof and a clear call to action. Give 3 hook alternatives.

C
Context

I’m the founder of [your niche] business selling [your offer]. Why I started: [story]. What makes us different: [difference].

R
Role

You are a direct-response video scriptwriter.

A
Action

Write a 45-second founder video ad: a pattern-breaking hook, why I started, the product, proof and a clear call to action. Give 3 hook alternatives.

F
Format

Script with timestamps and shot notes, then the hooks.

T
Tone & Target

Genuine and confident, not corporate.

06

Landing page copy and conversion prompts

Make sure the click turns into a sale. Match the page to the ad and remove friction.

6.01

Write a landing page with a headline that matches the ad, subheadline, benefits, how it works, proof, offer, FAQ and calls to action.

C
Context

Ad angle: [angle]. Product: [your offer]. Audience: [your target audience]. Proof: [proof]. Price: [price].

R
Role

You are a conversion copywriter.

A
Action

Write a landing page with a headline that matches the ad, subheadline, benefits, how it works, proof, offer, FAQ and calls to action.

F
Format

Section-by-section copy with headings.

T
Tone & Target

Clear, persuasive and scannable on mobile.

6.02

Find the 10 biggest issues hurting conversions (message match, clarity, proof, friction, speed, mobile, CTA). Rank them by impact and give a fix for each.

C
Context

Here is my landing page copy: [paste]. Ad that sends traffic: [paste ad]. Conversion rate: [rate if known].

R
Role

You are a conversion rate optimisation expert.

A
Action

Find the 10 biggest issues hurting conversions (message match, clarity, proof, friction, speed, mobile, CTA). Rank them by impact and give a fix for each.

F
Format

Ranked table: Issue, Why it hurts, Fix.

T
Tone & Target

Honest and specific.

6.03

Write 10 headline and subheadline pairs. Mix outcome-led, problem-led, proof-led and specific-number styles.

C
Context

Product: [your offer]. Audience: [your target audience]. Main outcome: [outcome].

R
Role

You are a headline copywriter.

A
Action

Write 10 headline and subheadline pairs. Mix outcome-led, problem-led, proof-led and specific-number styles.

F
Format

Numbered pairs.

T
Tone & Target

Clear over clever.

6.04

Suggest the minimum fields, the form headline, button text, privacy note and the thank-you page message. Explain how to filter low-quality leads.

C
Context

I’m collecting leads for [your offer]. I need to know: [info needed]. Audience: [your target audience].

R
Role

You are a lead form optimisation expert.

A
Action

Suggest the minimum fields, the form headline, button text, privacy note and the thank-you page message. Explain how to filter low-quality leads.

F
Format

Form layout, then the thank-you message.

T
Tone & Target

Low-friction and trustworthy.

6.05

Write 8 FAQ questions and answers that remove doubt and push toward buying.

C
Context

Product: [your offer]. Common objections and questions: [list].

R
Role

You are a sales copywriter.

A
Action

Write 8 FAQ questions and answers that remove doubt and push toward buying.

F
Format

Question and answer pairs.

T
Tone & Target

Honest and reassuring.

6.06

Write thank-you page copy that confirms the action, sets expectations, and offers one clear next step. Include a short upsell or referral section.

C
Context

People land here after [buying / signing up for] [your offer]. Next thing I’d like them to do: [upsell, book a call, join WhatsApp group, share].

R
Role

You are a funnel copywriter.

A
Action

Write thank-you page copy that confirms the action, sets expectations, and offers one clear next step. Include a short upsell or referral section.

F
Format

Section-by-section copy.

T
Tone & Target

Warm and helpful.

07

Ad testing, reporting and scaling prompts

Read the numbers, fix what’s broken and scale what works without wasting budget.

7.01

Diagnose what’s working and what isn’t. Tell me which ads to pause, keep and scale, and why. Identify whether the problem is the creative, audience, offer or landing page.

C
Context

Here are my results: [paste spend, impressions, CTR, CPC, CPM, conversions, CPA, ROAS by ad set or ad]. Goal: [goal CPA or ROAS].

R
Role

You are a senior media buyer.

A
Action

Diagnose what’s working and what isn’t. Tell me which ads to pause, keep and scale, and why. Identify whether the problem is the creative, audience, offer or landing page.

F
Format

Summary, then a table: Ad/Ad set, Verdict, Reason. Then next steps.

T
Tone & Target

Clear and data-led.

7.02

Use the funnel numbers to find where the problem is (CPM, CTR, landing page or checkout). List likely causes and specific tests to fix each.

C
Context

My CPA went from [before] to [after]. CTR: [CTR]. CPM: [CPM]. Conversion rate: [CVR]. Changes I made: [changes].

R
Role

You are a paid ads troubleshooter.

A
Action

Use the funnel numbers to find where the problem is (CPM, CTR, landing page or checkout). List likely causes and specific tests to fix each.

F
Format

Diagnosis, then a table of causes and tests.

T
Tone & Target

Step by step and logical.

7.03

Design a clean A/B test: hypothesis, variants, budget split, how long to run it, what result counts as a win, and common mistakes to avoid.

C
Context

I want to test [headline, creative, audience, landing page, offer]. Budget: [budget]. Current results: [results].

R
Role

You are a growth experiment designer.

A
Action

Design a clean A/B test: hypothesis, variants, budget split, how long to run it, what result counts as a win, and common mistakes to avoid.

F
Format

Test plan with headings.

T
Tone & Target

Rigorous but simple.

7.04

Give me a scaling plan: vertical (budget increases) vs horizontal (new audiences, creatives, placements), the safe pace of increases, and warning signs to watch.

C
Context

This campaign is working: [results]. Current budget: [budget]. Goal: [goal].

R
Role

You are a media buyer who scales accounts.

A
Action

Give me a scaling plan: vertical (budget increases) vs horizontal (new audiences, creatives, placements), the safe pace of increases, and warning signs to watch.

F
Format

Week-by-week plan, then warning signs.

T
Tone & Target

Careful and practical.

7.05

Write a client report: summary, key numbers vs last month, wins, issues, what we learned and the plan for next month.

C
Context

Results this month: [paste]. Last month: [paste]. Goals: [goals].

R
Role

You are an ads agency account manager.

A
Action

Write a client report: summary, key numbers vs last month, wins, issues, what we learned and the plan for next month.

F
Format

One-page report with a comparison table.

T
Tone & Target

Professional and honest.

7.06

Plan top, middle and bottom of funnel campaigns on Meta and Google, with the audience, message, format and budget share for each.

C
Context

Business: [your niche]. Offer: [your offer]. Monthly budget: [budget]. Current customers per month: [number].

R
Role

You are a paid media strategist.

A
Action

Plan top, middle and bottom of funnel campaigns on Meta and Google, with the audience, message, format and budget share for each.

F
Format

Table by funnel stage, then the launch order.

T
Tone & Target

Clear and realistic for my budget.

7.07

Write a weekly checklist covering spend, results, creative fatigue, search terms, comments on ads, tracking and landing page checks.

C
Context

I run ads on [Meta / Google / both] for [your niche] with [budget].

R
Role

You are an ads operations manager.

A
Action

Write a weekly checklist covering spend, results, creative fatigue, search terms, comments on ads, tracking and landing page checks.

F
Format

Checklist grouped by day or area.

T
Tone & Target

Simple and repeatable.

Tip: check every claim in your ads is true and that you can prove it, and read the latest Meta and Google ad policies before you publish. AI doesn’t know your numbers, so always use your real results.

How to use these prompts

Each prompt takes about a minute to fill in, and works the same way in any AI chat tool.

1

Pick a prompt

Search for the task you need, like “headline”, “UGC script” or “keywords”, or browse by category.

2

Copy it

Press Copy. Your niche, audience and offer are filled in for you if you’ve personalised them.

3

Fill the brackets

Paste into ChatGPT, Claude or Gemini and add your product details, numbers and proof.

4

Test, then scale

Launch a few versions, keep what works and use the reporting prompts to decide what’s next.

Questions about AI prompts for ads

Can ChatGPT write Facebook and Google ads?

Yes. These prompts give the AI your product, audience, proof and offer, so it can write primary text, headlines and descriptions for Meta ads and responsive search ads for Google with the right character limits. Check every claim is true before you publish.

Will AI-written ads get rejected?

Not because they were written by AI, but ads can be rejected for things like unrealistic promises, before-and-after claims or mentioning personal attributes. Use the “Check my ad copy for policy risks” prompt, and always read the latest Meta and Google policies.

What should I test first in my ads?

Usually the creative and the angle, because they have the biggest effect on results. Use the “Generate 20 ad angles” and “Plan a creative testing matrix” prompts to plan a simple test before you change audiences or budgets.

Can I use these prompts with my ad numbers?

Yes. The prompts in “Testing, reporting & scaling” are made for pasting in your spend, CTR, CPC, CPA and ROAS. The AI will help you find the problem and suggest what to test. Remove any customer data before you paste.

How can I see my competitors’ ads?

The Meta Ad Library shows every ad running on Facebook and Instagram. Our Ad Spy tool collects a competitor’s ads for you, shows which have run longest and explains why they work. Then use the “Analyse competitor ads” prompt to plan your own.

Are these ad prompts free?

Yes. All the prompts are free to copy and use for your own business or your clients. There’s no sign-up.

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