58 free Instagram AI prompts for reels, captions and growth

Ready-to-use prompts for every part of Instagram: your bio, content ideas, reel scripts and hooks, captions, carousels, stories, comments, DMs and analytics. Each one follows the CRAFT framework, so ChatGPT, Claude or Gemini gets the full brief and writes for your niche, not everyone’s.

  • 58 prompts
  • 9 categories
  • Free, no sign-up

What is the CRAFT prompt framework?

Most AI answers are generic because the prompt is. CRAFT is a five-part checklist that gives ChatGPT, Claude or Gemini the full brief, so the first draft already sounds like it was written for you.

CContextYour situation, niche and the background the AI needs
RRoleThe expert the AI should act as
AActionThe exact task, step by step
FFormatThe structure, length and layout of the answer
TTone & TargetWho it’s for and how it should sound

Browse all 58 Instagram prompts

Search or pick a category, open a prompt, then copy it. Fill the [highlighted] parts with your own details before you paste.

Personalise every promptType these once and they’re filled in every prompt you copy

These fill [your niche], [your target audience] and [your offer] everywhere. Other brackets stay for you to complete. Saved only in this browser.

58 prompts

01

Instagram bio and profile prompts

Make your profile clear in three seconds, so the right people follow and the wrong ones scroll on.

1.01

Write 10 bios under 150 characters. Each must say who it is for, what they get, and one reason to trust me, and end with a clear next step. Mix styles: result-led, identity-led, playful and proof-led.

C
Context

My account is about [your niche]. I help [your target audience] with [your offer]. Proof I can share: [results, numbers, notable clients or features]. The one action I want visitors to take: [follow / DM a keyword / click the link].

R
Role

You are an Instagram profile strategist who has optimised bios for 300+ creators and small brands.

A
Action

Write 10 bios under 150 characters. Each must say who it is for, what they get, and one reason to trust me, and end with a clear next step. Mix styles: result-led, identity-led, playful and proof-led.

F
Format

Numbered list with line breaks exactly as they would appear in the bio. Show the character count after each. Mark your top 3.

T
Tone & Target

Clear and confident, written so [your target audience] understands it in one glance.

1.02

Suggest 8 name field options under 64 characters that combine my name or brand with the keyword [your target audience] would actually type into search. Explain which search terms each one helps me show up for.

C
Context

My handle is [@handle]. My niche is [your niche] and people would search for words like [search words]. My name field currently says: [current name field].

R
Role

You are an Instagram SEO specialist who knows the name field is searchable and the bio is not.

A
Action

Suggest 8 name field options under 64 characters that combine my name or brand with the keyword [your target audience] would actually type into search. Explain which search terms each one helps me show up for.

F
Format

Table with columns: Name field, Characters, Keyword it targets, Why it works.

T
Tone & Target

Practical and plain. No keyword stuffing.

1.03

Review my profile as if you were a new visitor. Score it out of 10 for clarity, credibility, consistency and call to action. List the 5 changes that would increase my follow rate the most, in order of impact.

C
Context

Here is my profile: handle [@handle], name field [name field], bio [paste bio], link [link], highlights [list highlight names], and my last 9 posts are about [describe them]. I want new visitors from [your target audience] to follow within 10 seconds.

R
Role

You are a brutally honest Instagram growth consultant doing a first-impression audit.

A
Action

Review my profile as if you were a new visitor. Score it out of 10 for clarity, credibility, consistency and call to action. List the 5 changes that would increase my follow rate the most, in order of impact.

F
Format

A score table first, then the 5 changes as numbered points with a ‘before’ and ‘after’ example for each.

T
Tone & Target

Direct and specific. Tell me what is not working, not just what is.

1.04

Plan 5 to 7 story highlights in the order a new visitor should see them. For each, give a short name (max 10 characters), what goes inside, the first story slide to open with, and a cover icon idea.

C
Context

My niche is [your niche]. My offer is [your offer]. New visitors usually want to know: [common questions]. I have content about: [results, behind the scenes, FAQs, reviews, freebies].

R
Role

You are an Instagram brand designer who uses highlights as a mini website.

A
Action

Plan 5 to 7 story highlights in the order a new visitor should see them. For each, give a short name (max 10 characters), what goes inside, the first story slide to open with, and a cover icon idea.

F
Format

Table with columns: Order, Highlight name, What goes inside, Opening slide, Cover idea.

T
Tone & Target

Organised and conversion-focused, for [your target audience].

1.05

Suggest 4 content pillars that attract the right followers and lead naturally to my offer. For each, explain its job (reach, trust or sales), give 5 post ideas, and the best format for it (reel, carousel, story or static).

C
Context

My niche is [your niche]. My audience is [your target audience]. I sell [your offer]. Topics I enjoy and know well: [topics]. Things my audience struggles with: [struggles].

R
Role

You are a content strategist who builds Instagram accounts around 3 to 5 clear pillars.

A
Action

Suggest 4 content pillars that attract the right followers and lead naturally to my offer. For each, explain its job (reach, trust or sales), give 5 post ideas, and the best format for it (reel, carousel, story or static).

F
Format

One section per pillar with a heading, a one-line job description, the 5 ideas as bullets and the format.

T
Tone & Target

Strategic but easy to act on.

1.06

Recommend the 3 posts I should pin: one to introduce me, one to prove results, and one to sell or capture leads. For each, write the hook, the outline and the caption call to action.

C
Context

I want 3 pinned posts that turn profile visitors into followers and buyers. My niche is [your niche], my audience is [your target audience] and my offer is [your offer]. My best performing post so far: [describe].

R
Role

You are an Instagram conversion strategist.

A
Action

Recommend the 3 posts I should pin: one to introduce me, one to prove results, and one to sell or capture leads. For each, write the hook, the outline and the caption call to action.

F
Format

Three numbered blocks: Purpose, Format, Hook, Outline (bullets), Call to action.

T
Tone & Target

Warm and credible, aimed at a stranger seeing my profile for the first time.

1.07

Plan my link-in-bio page: the headline, a one-line promise, the order of buttons (max 5), the label for each button, and what to remove. Explain why the order matters.

C
Context

My bio link goes to [current link]. I want visitors to [main goal: book a call / buy / join my list]. I also have [freebie, products, socials].

R
Role

You are a conversion copywriter who designs link-in-bio pages for creators.

A
Action

Plan my link-in-bio page: the headline, a one-line promise, the order of buttons (max 5), the label for each button, and what to remove. Explain why the order matters.

F
Format

A mock layout from top to bottom, then 3 short notes on why.

T
Tone & Target

Simple and action-focused for mobile visitors from [your target audience].

02

Instagram content idea and research prompts

Never run out of ideas again. Find what your audience wants and what already works in your niche.

2.01

Give me 30 post ideas: 10 that educate, 10 that build trust or tell a story, and 10 that lead to my offer without feeling salesy. Each idea needs a working title and the best format.

C
Context

My niche is [your niche]. My audience is [your target audience]. Their top problems are [problems]. I sell [your offer].

R
Role

You are an Instagram content strategist who turns audience pain points into scroll-stopping posts.

A
Action

Give me 30 post ideas: 10 that educate, 10 that build trust or tell a story, and 10 that lead to my offer without feeling salesy. Each idea needs a working title and the best format.

F
Format

Three tables (Educate, Trust, Sell) with columns: Idea, Working title, Format.

T
Tone & Target

Specific to [your target audience], no generic ‘5 tips’ filler.

2.02

Group these messages into themes. For each theme, explain the real need behind it and suggest 3 posts that answer it. Pull out exact phrases I should use in hooks because they are the audience’s own words.

C
Context

Here are real comments, DMs and questions from my audience: [paste 10–30 messages]. My niche is [your niche].

R
Role

You are an audience researcher who finds content gold in what people actually say.

A
Action

Group these messages into themes. For each theme, explain the real need behind it and suggest 3 posts that answer it. Pull out exact phrases I should use in hooks because they are the audience’s own words.

F
Format

Theme heading, the need in one sentence, 3 post ideas, and a ‘Their words’ list of phrases.

T
Tone & Target

Analytical and practical.

2.03

For each post, explain the hook, the structure, the emotion it triggers and why it worked. Then give me 5 original ideas that use the same principles but fit my angle. Do not copy their content.

C
Context

Here are the captions and descriptions of a competitor’s 5 best performing posts and reels: [paste or describe, with views/likes if known]. My niche is [your niche] and my angle is [how I am different].

R
Role

You are a content analyst who studies why posts go viral.

A
Action

For each post, explain the hook, the structure, the emotion it triggers and why it worked. Then give me 5 original ideas that use the same principles but fit my angle. Do not copy their content.

F
Format

A table for the analysis (Post, Hook type, Structure, Emotion, Why it worked), then the 5 ideas as numbered points.

T
Tone & Target

Sharp and analytical.

2.04

Suggest 10 timely content angles I could post this week, each linking a current trend or conversation to my niche. Flag which ones need fact-checking and which could age badly. If you can browse the web, check what is trending now and cite sources.

C
Context

My niche is [your niche]. My audience is [your target audience]. Recent news, launches or conversations in my space: [paste anything you’ve seen].

R
Role

You are a trend spotter for Instagram creators who connects trends to a niche.

A
Action

Suggest 10 timely content angles I could post this week, each linking a current trend or conversation to my niche. Flag which ones need fact-checking and which could age badly. If you can browse the web, check what is trending now and cite sources.

F
Format

Numbered list: Angle, Why it’s timely, Hook, Fact-check needed (yes/no).

T
Tone & Target

Fast and topical, but responsible.

2.05

Turn this single idea into 10 different Instagram posts: a reel, a carousel, a meme, a story poll, a myth-buster, a personal story, a client example, a checklist, a ‘mistakes’ post and a hot take. Give a hook and 3-line outline for each.

C
Context

My core idea or lesson is: [your idea]. My niche is [your niche] and my audience is [your target audience].

R
Role

You are a content repurposing expert.

A
Action

Turn this single idea into 10 different Instagram posts: a reel, a carousel, a meme, a story poll, a myth-buster, a personal story, a client example, a checklist, a ‘mistakes’ post and a hot take. Give a hook and 3-line outline for each.

F
Format

Numbered list with the format in bold, then the hook and outline.

T
Tone & Target

Creative and varied, all sounding like one consistent brand.

2.06

Write 40 hooks across 8 types: curiosity, contrarian, mistake, result, story, list, question and ‘how I’. Every hook must be specific to my niche and under 12 words.

C
Context

My niche is [your niche]. My audience is [your target audience]. Topics I post about: [topics].

R
Role

You are a short-form copywriter who writes hooks that stop the scroll in under 2 seconds.

A
Action

Write 40 hooks across 8 types: curiosity, contrarian, mistake, result, story, list, question and ‘how I’. Every hook must be specific to my niche and under 12 words.

F
Format

Grouped by hook type, 5 hooks each.

T
Tone & Target

Punchy and natural. No clickbait I can’t deliver on.

2.07

Suggest 5 series concepts I could run every week. For each, give a series name, the repeatable format, what makes it bingeable, and the first 6 episode topics.

C
Context

I want to run a recurring series on Instagram to build habit and recognition. My niche is [your niche], my audience is [your target audience] and I post [X times a week].

R
Role

You are a creative director for Instagram creators.

A
Action

Suggest 5 series concepts I could run every week. For each, give a series name, the repeatable format, what makes it bingeable, and the first 6 episode topics.

F
Format

One block per series with the name as a heading and the details as bullets.

T
Tone & Target

Fun and memorable but on-brand.

03

Instagram Reels script and hook prompts

Script reels that hook in the first second, keep people watching and end with a reason to follow.

3.01

Write a 30-second reel script: a hook in the first 2 seconds, a fast setup, 3 tight points, and an ending that makes people follow, save or comment. Include on-screen text and b-roll suggestions.

C
Context

Topic: [topic]. My niche is [your niche] and the viewer is [your target audience]. The one thing I want them to remember: [key takeaway]. I will film [talking to camera / voiceover with b-roll / text on screen].

R
Role

You are a short-form video scriptwriter who writes reels with high watch time.

A
Action

Write a 30-second reel script: a hook in the first 2 seconds, a fast setup, 3 tight points, and an ending that makes people follow, save or comment. Include on-screen text and b-roll suggestions.

F
Format

A two-column script: Spoken words | On-screen text & visuals, with timestamps.

T
Tone & Target

Conversational and quick, like talking to a friend from [your target audience].

3.02

Write 15 opening lines that make people stop scrolling. Use 5 spoken hooks, 5 on-screen text hooks and 5 visual hook ideas (what happens in the first frame). Avoid ‘Hey guys’ and slow intros.

C
Context

My reel is about [topic]. The payoff at the end is [payoff]. Audience: [your target audience].

R
Role

You are a hook specialist for Instagram Reels.

A
Action

Write 15 opening lines that make people stop scrolling. Use 5 spoken hooks, 5 on-screen text hooks and 5 visual hook ideas (what happens in the first frame). Avoid ‘Hey guys’ and slow intros.

F
Format

Three groups of 5, each line under 12 words.

T
Tone & Target

Bold and curious, but honest about what the reel delivers.

3.03

Pull out the 5 strongest moments that would work as standalone reels. For each, write a hook, a 20–40 second script, on-screen text and a caption.

C
Context

Here is my long content: [paste blog, transcript or notes]. My niche is [your niche].

R
Role

You are a video editor and content repurposer.

A
Action

Pull out the 5 strongest moments that would work as standalone reels. For each, write a hook, a 20–40 second script, on-screen text and a caption.

F
Format

Five numbered reel blocks: Hook, Script, On-screen text, Caption.

T
Tone & Target

Keep my voice from the original content.

3.04

Write a 45–60 second storytime script. Start in the middle of the action, build tension, reveal the turning point, land the lesson, and finish with a soft call to action.

C
Context

The story: [what happened]. The lesson for [your target audience]: [lesson]. It connects to my offer [your offer] because [link].

R
Role

You are a storytelling coach for Instagram creators.

A
Action

Write a 45–60 second storytime script. Start in the middle of the action, build tension, reveal the turning point, land the lesson, and finish with a soft call to action.

F
Format

Script with beats labelled (Hook, Tension, Turn, Lesson, CTA) and approximate seconds.

T
Tone & Target

Personal and honest, not polished or salesy.

3.05

Plan a faceless reel: the shot list, the on-screen text for each shot, a voiceover script (optional), a trending-style audio suggestion, and the caption.

C
Context

I don’t want to show my face. My niche is [your niche]. Footage I can get: [screen recordings, product shots, stock, hands, workspace]. Topic: [topic].

R
Role

You are a faceless content creator who grows accounts with text-on-screen reels.

A
Action

Plan a faceless reel: the shot list, the on-screen text for each shot, a voiceover script (optional), a trending-style audio suggestion, and the caption.

F
Format

Shot list table: Shot, What we see, On-screen text, Seconds. Then the voiceover and caption.

T
Tone & Target

Clean and easy to film in under 30 minutes.

3.06

Write a 30-second reel on the 3 biggest mistakes, with a one-line fix for each. End by pointing to [your offer] or asking them to save the reel.

C
Context

My niche is [your niche]. Common mistakes [your target audience] makes: [list mistakes, or ask AI to suggest]. The fix I teach: [your method].

R
Role

You are an educational reels creator known for clear, quick tips.

A
Action

Write a 30-second reel on the 3 biggest mistakes, with a one-line fix for each. End by pointing to [your offer] or asking them to save the reel.

F
Format

Script with on-screen text for each mistake and fix.

T
Tone & Target

Helpful and slightly cheeky, never preachy.

3.07

Rewrite the script to keep people watching. Cut filler, move the payoff earlier, add pattern interrupts every 3–5 seconds, and strengthen the hook and ending. Explain each change.

C
Context

Here is my reel script: [paste script]. It currently gets [watch time or views if known]. Audience: [your target audience].

R
Role

You are a retention editor who cuts reels for maximum watch time.

A
Action

Rewrite the script to keep people watching. Cut filler, move the payoff earlier, add pattern interrupts every 3–5 seconds, and strengthen the hook and ending. Explain each change.

F
Format

The new script first, then a short list of what changed and why.

T
Tone & Target

Ruthless but keep my voice.

3.08

Give me 5 ways to use this trend for my niche that are relatable to [your target audience]. For each, describe the visuals, the on-screen text and the caption. Note any that might feel forced.

C
Context

There is a trending audio or format: [describe the trend or audio]. My niche is [your niche].

R
Role

You are a creative strategist who adapts trends to niche brands.

A
Action

Give me 5 ways to use this trend for my niche that are relatable to [your target audience]. For each, describe the visuals, the on-screen text and the caption. Note any that might feel forced.

F
Format

Numbered list with Visual, On-screen text and Caption for each idea.

T
Tone & Target

Playful and current, still on-brand.

04

Instagram caption and hashtag prompts

Write captions people actually read, with keywords that help you get found in search.

4.01

Write 3 caption options: a short one (under 50 words), a medium one (around 120 words) and a long story-led one (around 250 words). Each needs a strong first line and a call to action that fits the goal.

C
Context

My post is about [topic]. The visual shows [describe the image, carousel or reel]. Audience: [your target audience]. Goal: [saves / comments / shares / DMs / sales].

R
Role

You are an Instagram copywriter who writes captions that get read past the first line.

A
Action

Write 3 caption options: a short one (under 50 words), a medium one (around 120 words) and a long story-led one (around 250 words). Each needs a strong first line and a call to action that fits the goal.

F
Format

Three labelled captions with line breaks for easy reading on mobile.

T
Tone & Target

Natural and human, matching the voice of [your niche].

4.02

Write a caption that naturally includes the main keyword in the first sentence and 2–3 related keywords later, without sounding robotic. Then suggest a matching alt text and on-screen text with the keyword.

C
Context

My post is about [topic]. People in [your target audience] would search Instagram for phrases like [search phrases]. My location (if relevant): [city].

R
Role

You are an Instagram SEO specialist.

A
Action

Write a caption that naturally includes the main keyword in the first sentence and 2–3 related keywords later, without sounding robotic. Then suggest a matching alt text and on-screen text with the keyword.

F
Format

Caption, then ‘Alt text:’ and ‘On-screen text:’ on separate lines, then the keywords used.

T
Tone & Target

Readable first, searchable second.

4.03

Suggest 3 to 5 highly relevant hashtags for this post: one broad niche tag, a few specific topic tags and one branded or community tag. Explain why fewer, specific hashtags are better today and avoid banned or spammy tags.

C
Context

My post is about [topic]. My niche is [your niche]. My account has [follower count] followers.

R
Role

You are an Instagram hashtag researcher.

A
Action

Suggest 3 to 5 highly relevant hashtags for this post: one broad niche tag, a few specific topic tags and one branded or community tag. Explain why fewer, specific hashtags are better today and avoid banned or spammy tags.

F
Format

A short list of hashtags with a one-line reason each.

T
Tone & Target

Practical, no myths.

4.04

Write 12 alternative first lines for this caption, each under 125 characters so it shows before ‘more’. Use curiosity, tension, a bold claim or a specific number.

C
Context

My caption is about [topic]. The full caption is: [paste caption]. Audience: [your target audience].

R
Role

You are a copywriter obsessed with first lines.

A
Action

Write 12 alternative first lines for this caption, each under 125 characters so it shows before ‘more’. Use curiosity, tension, a bold claim or a specific number.

F
Format

Numbered list with the character count after each.

T
Tone & Target

Sharp and specific, not clickbait.

4.05

Write 10 soft calls to action I can rotate at the end of captions, such as comment a keyword, DM me, save for later or share with a friend. Make 3 of them lead naturally to my offer.

C
Context

I sell [your offer] to [your target audience]. I don’t want every post to feel like an ad. My post today is about [topic].

R
Role

You are a conversion copywriter for creators who sell through content.

A
Action

Write 10 soft calls to action I can rotate at the end of captions, such as comment a keyword, DM me, save for later or share with a friend. Make 3 of them lead naturally to my offer.

F
Format

Numbered list, grouped as Engagement CTAs and Sales CTAs.

T
Tone & Target

Friendly and low-pressure.

4.06

Describe my voice in 5 bullet points (sentence length, words I use, humour, punctuation, emojis). Then rewrite the draft in that voice.

C
Context

Here are 3 captions I wrote that sound like me: [paste]. Here is a new draft that sounds generic: [paste draft].

R
Role

You are an editor who matches a writer’s voice exactly.

A
Action

Describe my voice in 5 bullet points (sentence length, words I use, humour, punctuation, emojis). Then rewrite the draft in that voice.

F
Format

‘My voice’ bullets first, then the rewritten caption.

T
Tone & Target

Exactly like me, not like AI.

05

Instagram carousel and post prompts

Plan carousels people save and share, slide by slide.

5.01

Write a 10-slide carousel. Slide 1 is the hook, slide 2 sets up the problem, slides 3–8 deliver the value, slide 9 sums up, and slide 10 is the call to action. Keep each slide under 30 words.

C
Context

Topic: [topic]. Audience: [your target audience]. The result I want them to get by the last slide: [result]. My niche is [your niche].

R
Role

You are a carousel designer known for posts that get saved and shared.

A
Action

Write a 10-slide carousel. Slide 1 is the hook, slide 2 sets up the problem, slides 3–8 deliver the value, slide 9 sums up, and slide 10 is the call to action. Keep each slide under 30 words.

F
Format

Slide-by-slide list: Slide number, Headline, Body text, Visual idea.

T
Tone & Target

Clear and skimmable for mobile.

5.02

Write 10 cover slide headlines with a short subheading each. Mix numbers, ‘how to’, bold claims, before/after and ‘stop doing’ styles.

C
Context

My carousel is about [topic] for [your target audience]. The main payoff is [payoff].

R
Role

You are a viral carousel copywriter.

A
Action

Write 10 cover slide headlines with a short subheading each. Mix numbers, ‘how to’, bold claims, before/after and ‘stop doing’ styles.

F
Format

Numbered list: Headline / Subheading.

T
Tone & Target

Bold and specific, readable in a thumbnail.

5.03

Turn this into a step-by-step carousel of 7–9 slides. Each step needs a short title, a one-line explanation and an example.

C
Context

Here are my rough notes or a process I teach: [paste notes]. Audience: [your target audience].

R
Role

You are an instructional designer who makes complex ideas simple.

A
Action

Turn this into a step-by-step carousel of 7–9 slides. Each step needs a short title, a one-line explanation and an example.

F
Format

Slide-by-slide list with Title, Explanation, Example.

T
Tone & Target

Simple and confident, no jargon.

5.04

Write a carousel with 6 myth vs fact pairs (or before vs after). Each pair gets its own slide with a short explanation. Finish with a slide that links to [your offer].

C
Context

My niche is [your niche]. Common beliefs in [your target audience] that are wrong: [beliefs].

R
Role

You are a carousel copywriter who uses contrast to grab attention.

A
Action

Write a carousel with 6 myth vs fact pairs (or before vs after). Each pair gets its own slide with a short explanation. Finish with a slide that links to [your offer].

F
Format

Slide list: Myth / Fact / One-line why.

T
Tone & Target

Confident and a bit contrarian, but fair.

5.05

Write 15 short tips or original quotes (under 20 words) that my audience would share. For each, suggest a caption line and a simple design idea.

C
Context

My niche is [your niche]. I want a set of single-image posts with tips or quotes I can design in Canva.

R
Role

You are a social media designer and copywriter.

A
Action

Write 15 short tips or original quotes (under 20 words) that my audience would share. For each, suggest a caption line and a simple design idea.

F
Format

Table with columns: Graphic text, Caption line, Design idea.

T
Tone & Target

Shareable and true to my expertise.

5.06

Turn this into an 8-slide case study carousel: the result hook, who they were, the problem, what we tried, what worked, the numbers, the lesson, and the call to action.

C
Context

Client: [type of client, no names unless approved]. Their problem: [problem]. What we did: [steps]. Results: [results with numbers]. Offer: [your offer].

R
Role

You are a case study copywriter.

A
Action

Turn this into an 8-slide case study carousel: the result hook, who they were, the problem, what we tried, what worked, the numbers, the lesson, and the call to action.

F
Format

Slide-by-slide list with Headline and Body text.

T
Tone & Target

Credible and specific. No exaggeration.

06

Instagram Stories prompts

Use stories to build connection daily and sell without feeling pushy.

6.01

Plan 7 days of stories with 3–6 frames per day. Mix behind the scenes, value, polls, questions and one soft sell. Include the sticker to use on each frame.

C
Context

My niche is [your niche]. My audience is [your target audience]. This week I want to [goal: build trust, launch, get DMs]. What’s happening in my week: [events, work, life].

R
Role

You are an Instagram stories strategist.

A
Action

Plan 7 days of stories with 3–6 frames per day. Mix behind the scenes, value, polls, questions and one soft sell. Include the sticker to use on each frame.

F
Format

Day-by-day list with each frame numbered: What to show, Text on screen, Sticker.

T
Tone & Target

Casual and real, like a friend checking in.

6.02

Write a 10-frame story sequence that goes from problem, to story, to proof, to offer, to objection handling, to a clear call to action. Use polls and question stickers to get replies.

C
Context

I am selling [your offer] to [your target audience]. Price: [price]. Deadline or bonus: [details]. Main objections: [objections].

R
Role

You are a stories sales strategist who sells without being pushy.

A
Action

Write a 10-frame story sequence that goes from problem, to story, to proof, to offer, to objection handling, to a clear call to action. Use polls and question stickers to get replies.

F
Format

Frame-by-frame list with On-screen text, Visual, Sticker.

T
Tone & Target

Honest and helpful, not hypey.

6.03

Write 15 poll, quiz and slider questions that are fun to answer and also tell me something useful about my audience. Explain what I learn from each.

C
Context

My niche is [your niche]. My audience is [your target audience]. I want to learn [what you want to find out] and get more replies.

R
Role

You are an audience engagement expert.

A
Action

Write 15 poll, quiz and slider questions that are fun to answer and also tell me something useful about my audience. Explain what I learn from each.

F
Format

Table: Sticker type, Question, Options, What it tells me.

T
Tone & Target

Light and playful.

6.04

Write 3–4 story frames that tease the post without giving it all away, with a reason to tap through and a question sticker to start conversations.

C
Context

Here is my latest post or reel: [paste caption or describe]. I want more people to see it from my stories.

R
Role

You are a content distribution specialist.

A
Action

Write 3–4 story frames that tease the post without giving it all away, with a reason to tap through and a question sticker to start conversations.

F
Format

Frame-by-frame list with On-screen text and Sticker.

T
Tone & Target

Curious and short.

6.05

Write a short answer for each question that fits on one story frame (under 40 words). Flag the 2 questions that deserve a full reel or carousel instead.

C
Context

Here are questions from my question sticker: [paste questions]. My niche is [your niche].

R
Role

You are a creator who answers questions in a helpful, quick way.

A
Action

Write a short answer for each question that fits on one story frame (under 40 words). Flag the 2 questions that deserve a full reel or carousel instead.

F
Format

Question, then answer, numbered.

T
Tone & Target

Warm and direct.

6.06

Plan 6 story frames that show my day and quietly show my expertise and values. Include one frame that connects to [your offer].

C
Context

My work is [your niche]. Today I am doing: [what you’re doing today]. I want to show [your target audience] what working with me is like.

R
Role

You are a personal brand storyteller.

A
Action

Plan 6 story frames that show my day and quietly show my expertise and values. Include one frame that connects to [your offer].

F
Format

Frame-by-frame list: What to film, On-screen text.

T
Tone & Target

Authentic and easy to film.

07

Instagram comment and community prompts

Reply faster, start real conversations and turn followers into a community.

7.01

Write a reply to each comment that adds something (a tip, a question back or a thank you that’s specific). Keep replies short and never copy-paste the same reply.

C
Context

My post was about [topic]. Here are the comments: [paste comments]. My niche is [your niche].

R
Role

You are a community manager who writes thoughtful, human replies.

A
Action

Write a reply to each comment that adds something (a tip, a question back or a thank you that’s specific). Keep replies short and never copy-paste the same reply.

F
Format

Comment, then reply, numbered.

T
Tone & Target

Friendly, personal and in my voice.

7.02

Give me 3 reply options: one that is warm and fixes the problem, one that sets a polite boundary, and one that moves it to DMs. Tell me if I should reply publicly at all.

C
Context

Here is a negative or critical comment: [paste comment]. Context: [what the post was about and any history].

R
Role

You are a calm community manager and brand reputation expert.

A
Action

Give me 3 reply options: one that is warm and fixes the problem, one that sets a polite boundary, and one that moves it to DMs. Tell me if I should reply publicly at all.

F
Format

Recommendation first, then the 3 options labelled.

T
Tone & Target

Calm, professional and never defensive.

7.03

Write 5 comments that add real value, share a quick experience or ask a smart question. They must not be self-promotional or generic.

C
Context

Here is a post from a bigger account my audience follows: [paste caption or describe]. My niche is [your niche].

R
Role

You are a networking strategist who grows accounts through thoughtful comments.

A
Action

Write 5 comments that add real value, share a quick experience or ask a smart question. They must not be self-promotional or generic.

F
Format

Numbered list, each under 40 words.

T
Tone & Target

Smart and genuine.

7.04

Suggest 5 freebie ideas that fit my offer [your offer], a keyword for each, and the caption call to action. Then write the automatic DM message they will receive.

C
Context

I want people to comment a keyword to get [freebie or resource]. My niche is [your niche]. Audience: [your target audience].

R
Role

You are an Instagram funnel strategist.

A
Action

Suggest 5 freebie ideas that fit my offer [your offer], a keyword for each, and the caption call to action. Then write the automatic DM message they will receive.

F
Format

Table: Freebie, Keyword, Caption CTA. Then the DM message.

T
Tone & Target

Clear and generous.

7.05

Write 5 short welcome DMs that feel personal, ask one easy question, and never pitch in the first message.

C
Context

New followers usually come from [where: reels, collabs, ads]. My niche is [your niche]. My offer: [your offer].

R
Role

You are a relationship-first DM strategist.

A
Action

Write 5 short welcome DMs that feel personal, ask one easy question, and never pitch in the first message.

F
Format

Numbered list, each under 40 words.

T
Tone & Target

Warm and human, not automated-sounding.

7.06

Design a challenge with a name, the daily tasks, a hashtag, how people share, and how it leads to [your offer] at the end.

C
Context

My niche is [your niche]. I want to boost engagement and build community over [5 / 7 / 14] days.

R
Role

You are a community builder who runs Instagram challenges.

A
Action

Design a challenge with a name, the daily tasks, a hashtag, how people share, and how it leads to [your offer] at the end.

F
Format

Overview first, then a day-by-day table.

T
Tone & Target

Fun, inclusive and easy to join.

08

Instagram DM and sales prompts

Turn conversations into clients with DMs that feel helpful, not salesy.

8.01

Write a reply that answers their question, asks one qualifying question and suggests the next step. Then write 2 follow-ups for if they go quiet.

C
Context

A potential customer sent me this DM: [paste DM]. My offer is [your offer], price [price]. Next step I want: [book a call / pay / visit store].

R
Role

You are a DM sales expert for small businesses and creators.

A
Action

Write a reply that answers their question, asks one qualifying question and suggests the next step. Then write 2 follow-ups for if they go quiet.

F
Format

Reply, then Follow-up 1 (after 1 day), Follow-up 2 (after 3 days).

T
Tone & Target

Helpful and confident, no pressure.

8.02

Write a saved-reply script for each question that answers clearly and keeps the conversation going toward a sale.

C
Context

People often DM me asking: [list common questions like price, delivery, timing]. My offer: [your offer].

R
Role

You are a customer service copywriter.

A
Action

Write a saved-reply script for each question that answers clearly and keeps the conversation going toward a sale.

F
Format

Question as a heading, then the saved reply.

T
Tone & Target

Friendly and clear, in my brand voice.

8.03

Write 3 replies: one that reframes the value, one that offers a smaller starting option, and one that respectfully lets them go while leaving the door open.

C
Context

Someone said: [paste objection, e.g. ‘too expensive’]. My offer is [your offer] at [price]. The value they get: [results].

R
Role

You are a sales coach who handles objections with empathy.

A
Action

Write 3 replies: one that reframes the value, one that offers a smaller starting option, and one that respectfully lets them go while leaving the door open.

F
Format

Three labelled replies.

T
Tone & Target

Respectful and never pushy.

8.04

Write a personal DM I can send to people who have shown interest before. It should remind them why it fits them, share the key detail and ask a simple yes/no question.

C
Context

I’m launching [your offer]. People who have engaged with me before: [describe]. Launch details: [price, deadline, bonus].

R
Role

You are a launch strategist.

A
Action

Write a personal DM I can send to people who have shown interest before. It should remind them why it fits them, share the key detail and ask a simple yes/no question.

F
Format

3 versions under 70 words each.

T
Tone & Target

Personal, not a broadcast.

8.05

Write a short pitch DM that shows I know their content, explains what’s in it for them, and suggests a specific, easy first step.

C
Context

I want to collaborate with [creator or brand] who talks about [their topic]. My account: [your niche], [follower count]. Collab idea: [idea].

R
Role

You are a partnerships manager who gets replies from busy creators.

A
Action

Write a short pitch DM that shows I know their content, explains what’s in it for them, and suggests a specific, easy first step.

F
Format

Main DM under 90 words, plus one follow-up.

T
Tone & Target

Respectful, specific and confident.

8.06

Write a DM that thanks them, asks for a short review and makes it easy with 3 guiding questions. Add a version asking for a tagged story or video.

C
Context

A customer just bought or finished [your offer]. Results they got: [results]. I want a review, testimonial video or tagged post.

R
Role

You are a customer experience manager.

A
Action

Write a DM that thanks them, asks for a short review and makes it easy with 3 guiding questions. Add a version asking for a tagged story or video.

F
Format

Two versions: Review request and UGC request.

T
Tone & Target

Grateful and easy to say yes to.

09

Instagram analytics, planning and growth prompts

Read your numbers, find what works and plan the next month with a clear strategy.

9.01

Tell me what’s working, what isn’t and why. Find patterns in my top posts (topic, format, hook, time). Give me 5 specific actions for next month.

C
Context

Here are my last 30 days of insights: [paste reach, views, follows, saves, shares, top posts]. My goal is [goal].

R
Role

You are an Instagram analytics consultant.

A
Action

Tell me what’s working, what isn’t and why. Find patterns in my top posts (topic, format, hook, time). Give me 5 specific actions for next month.

F
Format

Sections: Summary, What’s working, What isn’t, Patterns, 5 actions.

T
Tone & Target

Clear and data-led, no fluff.

9.02

Create a 30-day calendar balancing reach, trust and sales posts. Include the topic, format, hook and goal for each post.

C
Context

My niche is [your niche]. Audience: [your target audience]. I can post [X reels, Y carousels and Z stories] a week. Pillars: [pillars]. Key dates: [launches, festivals, events].

R
Role

You are a content planner for Instagram.

A
Action

Create a 30-day calendar balancing reach, trust and sales posts. Include the topic, format, hook and goal for each post.

F
Format

Table: Day, Format, Topic, Hook, Goal.

T
Tone & Target

Realistic for a busy creator.

9.03

Plan a campaign with teaser, launch, peak and last-chance phases. Give posts, reels and stories for each phase and the key message.

C
Context

Upcoming occasion: [Diwali, New Year, a sale, a launch]. My business: [your niche]. Offer: [your offer]. Dates: [dates].

R
Role

You are a seasonal campaign strategist for Instagram.

A
Action

Plan a campaign with teaser, launch, peak and last-chance phases. Give posts, reels and stories for each phase and the key message.

F
Format

Phase-by-phase table: Dates, Content, Message, CTA.

T
Tone & Target

Festive and exciting without being spammy.

9.04

List the most likely reasons, ranked by probability, with how to check each one. Then give me a 2-week plan to recover. Separate myths from real causes.

C
Context

My reach dropped from [before] to [after] over [time]. Changes I made: [changes]. What I post: [describe].

R
Role

You are an Instagram growth troubleshooter.

A
Action

List the most likely reasons, ranked by probability, with how to check each one. Then give me a 2-week plan to recover. Separate myths from real causes.

F
Format

Ranked reasons table (Reason, How to check), then the 2-week plan.

T
Tone & Target

Calm and evidence-based.

9.05

Suggest 5 lead magnets my audience would want, how to promote each on Instagram, and a 3-email welcome sequence outline for the best one.

C
Context

I have [follower count] followers in [your niche]. I want to grow an email list to sell [your offer].

R
Role

You are a creator funnel strategist.

A
Action

Suggest 5 lead magnets my audience would want, how to promote each on Instagram, and a 3-email welcome sequence outline for the best one.

F
Format

Lead magnets table, then the email outline.

T
Tone & Target

Practical and step by step.

9.06

Write a short report with highlights, numbers compared to last month, the best post and why, lessons and next month’s plan.

C
Context

Here are my numbers for this month and last month: [paste]. Goals for the month were: [goals].

R
Role

You are a social media manager writing a report for a client or boss.

A
Action

Write a short report with highlights, numbers compared to last month, the best post and why, lessons and next month’s plan.

F
Format

A one-page report with headings and a small comparison table.

T
Tone & Target

Professional and easy to read in 2 minutes.

Tip: check any facts or numbers the AI gives you, and film or write the final version in your own words. Your face, voice and stories are what make people follow.

How to use these prompts

Each prompt takes about a minute to fill in, and works the same way in any AI chat tool.

1

Pick a prompt

Search for the task you need, like “reel”, “caption” or “bio”, or browse by category.

2

Copy it

Press Copy. Your niche, audience and offer are filled in for you if you’ve personalised them.

3

Fill the brackets

Paste into ChatGPT, Claude or Gemini and replace the remaining [brackets] with your details.

4

Film, edit, post

Make it yours: add your story, record in your voice and check any facts before you post.

Questions about Instagram AI prompts

What are Instagram AI prompts?

They’re instructions you paste into an AI tool like ChatGPT, Claude or Gemini to help with Instagram: writing reel scripts, hooks, captions and bios, planning carousels and stories, or replying to DMs. A good prompt tells the AI about your niche and audience, so you get ideas that fit your account instead of generic tips.

Can ChatGPT write Instagram reel scripts?

Yes. Use the prompts in the “Reels scripts & hooks” section. They ask for a hook in the first two seconds, a tight structure, on-screen text and b-roll ideas. Read the script out loud and change any line that doesn’t sound like you before you film.

Do hashtags still matter on Instagram?

They matter much less than they used to. Instagram now relies more on keywords in your caption, on-screen text and name field to understand your post. Use a few specific hashtags, and use the “keyword-rich captions” prompt to help your posts show up in search.

Which AI tool is best for Instagram content?

All these prompts work with ChatGPT, Claude, Gemini and Microsoft Copilot. For prompts about trends or current news, use a tool that can search the web, and check the sources yourself.

How do I stop AI captions from sounding like AI?

Use the “Rewrite my caption in my brand voice” prompt and paste two or three captions you wrote yourself. The AI will copy your sentence length, words and emoji style. Always add a real detail from your own life or business.

Are these Instagram prompts free?

Yes. All the prompts are free to copy and use for your own account or your clients’ accounts. There’s no sign-up. Open “Personalise every prompt” to fill in your niche, audience and offer once.

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