58 free Instagram AI prompts for reels, captions and growth
Ready-to-use prompts for every part of Instagram: your bio, content ideas, reel scripts and hooks, captions, carousels, stories, comments, DMs and analytics. Each one follows the CRAFT framework, so ChatGPT, Claude or Gemini gets the full brief and writes for your niche, not everyone’s.
Prompt copiedPaste into ChatGPTWorks withChatGPT · Claude · Gemini
What is the CRAFT prompt framework?
Most AI answers are generic because the prompt is. CRAFT is a five-part checklist that gives ChatGPT, Claude or Gemini the full brief, so the first draft already sounds like it was written for you.
CContextYour situation, niche and the background the AI needs
RRoleThe expert the AI should act as
AActionThe exact task, step by step
FFormatThe structure, length and layout of the answer
TTone & TargetWho it’s for and how it should sound
Browse all 58 Instagram prompts
Search or pick a category, open a prompt, then copy it. Fill the [highlighted] parts with your own details before you paste.
Personalise every promptType these once and they’re filled in every prompt you copy
These fill [your niche], [your target audience] and [your offer] everywhere. Other brackets stay for you to complete. Saved only in this browser.
58 prompts
01
Instagram bio and profile prompts
Make your profile clear in three seconds, so the right people follow and the wrong ones scroll on.
1.01
Write 10 bios under 150 characters. Each must say who it is for, what they get, and one reason to trust me, and end with a clear next step. Mix styles: result-led, identity-led, playful and proof-led.
CRAFT
C
Context
My account is about [your niche]. I help [your target audience] with [your offer]. Proof I can share: [results, numbers, notable clients or features]. The one action I want visitors to take: [follow / DM a keyword / click the link].
R
Role
You are an Instagram profile strategist who has optimised bios for 300+ creators and small brands.
A
Action
Write 10 bios under 150 characters. Each must say who it is for, what they get, and one reason to trust me, and end with a clear next step. Mix styles: result-led, identity-led, playful and proof-led.
F
Format
Numbered list with line breaks exactly as they would appear in the bio. Show the character count after each. Mark your top 3.
T
Tone & Target
Clear and confident, written so [your target audience] understands it in one glance.
1.02
Suggest 8 name field options under 64 characters that combine my name or brand with the keyword [your target audience] would actually type into search. Explain which search terms each one helps me show up for.
CRAFT
C
Context
My handle is [@handle]. My niche is [your niche] and people would search for words like [search words]. My name field currently says: [current name field].
R
Role
You are an Instagram SEO specialist who knows the name field is searchable and the bio is not.
A
Action
Suggest 8 name field options under 64 characters that combine my name or brand with the keyword [your target audience] would actually type into search. Explain which search terms each one helps me show up for.
F
Format
Table with columns: Name field, Characters, Keyword it targets, Why it works.
T
Tone & Target
Practical and plain. No keyword stuffing.
1.03
Review my profile as if you were a new visitor. Score it out of 10 for clarity, credibility, consistency and call to action. List the 5 changes that would increase my follow rate the most, in order of impact.
CRAFT
C
Context
Here is my profile: handle [@handle], name field [name field], bio [paste bio], link [link], highlights [list highlight names], and my last 9 posts are about [describe them]. I want new visitors from [your target audience] to follow within 10 seconds.
R
Role
You are a brutally honest Instagram growth consultant doing a first-impression audit.
A
Action
Review my profile as if you were a new visitor. Score it out of 10 for clarity, credibility, consistency and call to action. List the 5 changes that would increase my follow rate the most, in order of impact.
F
Format
A score table first, then the 5 changes as numbered points with a ‘before’ and ‘after’ example for each.
T
Tone & Target
Direct and specific. Tell me what is not working, not just what is.
1.04
Plan 5 to 7 story highlights in the order a new visitor should see them. For each, give a short name (max 10 characters), what goes inside, the first story slide to open with, and a cover icon idea.
CRAFT
C
Context
My niche is [your niche]. My offer is [your offer]. New visitors usually want to know: [common questions]. I have content about: [results, behind the scenes, FAQs, reviews, freebies].
R
Role
You are an Instagram brand designer who uses highlights as a mini website.
A
Action
Plan 5 to 7 story highlights in the order a new visitor should see them. For each, give a short name (max 10 characters), what goes inside, the first story slide to open with, and a cover icon idea.
F
Format
Table with columns: Order, Highlight name, What goes inside, Opening slide, Cover idea.
T
Tone & Target
Organised and conversion-focused, for [your target audience].
1.05
Suggest 4 content pillars that attract the right followers and lead naturally to my offer. For each, explain its job (reach, trust or sales), give 5 post ideas, and the best format for it (reel, carousel, story or static).
CRAFT
C
Context
My niche is [your niche]. My audience is [your target audience]. I sell [your offer]. Topics I enjoy and know well: [topics]. Things my audience struggles with: [struggles].
R
Role
You are a content strategist who builds Instagram accounts around 3 to 5 clear pillars.
A
Action
Suggest 4 content pillars that attract the right followers and lead naturally to my offer. For each, explain its job (reach, trust or sales), give 5 post ideas, and the best format for it (reel, carousel, story or static).
F
Format
One section per pillar with a heading, a one-line job description, the 5 ideas as bullets and the format.
T
Tone & Target
Strategic but easy to act on.
1.06
Recommend the 3 posts I should pin: one to introduce me, one to prove results, and one to sell or capture leads. For each, write the hook, the outline and the caption call to action.
CRAFT
C
Context
I want 3 pinned posts that turn profile visitors into followers and buyers. My niche is [your niche], my audience is [your target audience] and my offer is [your offer]. My best performing post so far: [describe].
R
Role
You are an Instagram conversion strategist.
A
Action
Recommend the 3 posts I should pin: one to introduce me, one to prove results, and one to sell or capture leads. For each, write the hook, the outline and the caption call to action.
F
Format
Three numbered blocks: Purpose, Format, Hook, Outline (bullets), Call to action.
T
Tone & Target
Warm and credible, aimed at a stranger seeing my profile for the first time.
1.07
Plan my link-in-bio page: the headline, a one-line promise, the order of buttons (max 5), the label for each button, and what to remove. Explain why the order matters.
CRAFT
C
Context
My bio link goes to [current link]. I want visitors to [main goal: book a call / buy / join my list]. I also have [freebie, products, socials].
R
Role
You are a conversion copywriter who designs link-in-bio pages for creators.
A
Action
Plan my link-in-bio page: the headline, a one-line promise, the order of buttons (max 5), the label for each button, and what to remove. Explain why the order matters.
F
Format
A mock layout from top to bottom, then 3 short notes on why.
T
Tone & Target
Simple and action-focused for mobile visitors from [your target audience].
02
Instagram content idea and research prompts
Never run out of ideas again. Find what your audience wants and what already works in your niche.
2.01
Give me 30 post ideas: 10 that educate, 10 that build trust or tell a story, and 10 that lead to my offer without feeling salesy. Each idea needs a working title and the best format.
CRAFT
C
Context
My niche is [your niche]. My audience is [your target audience]. Their top problems are [problems]. I sell [your offer].
R
Role
You are an Instagram content strategist who turns audience pain points into scroll-stopping posts.
A
Action
Give me 30 post ideas: 10 that educate, 10 that build trust or tell a story, and 10 that lead to my offer without feeling salesy. Each idea needs a working title and the best format.
F
Format
Three tables (Educate, Trust, Sell) with columns: Idea, Working title, Format.
T
Tone & Target
Specific to [your target audience], no generic ‘5 tips’ filler.
2.02
Group these messages into themes. For each theme, explain the real need behind it and suggest 3 posts that answer it. Pull out exact phrases I should use in hooks because they are the audience’s own words.
CRAFT
C
Context
Here are real comments, DMs and questions from my audience: [paste 10–30 messages]. My niche is [your niche].
R
Role
You are an audience researcher who finds content gold in what people actually say.
A
Action
Group these messages into themes. For each theme, explain the real need behind it and suggest 3 posts that answer it. Pull out exact phrases I should use in hooks because they are the audience’s own words.
F
Format
Theme heading, the need in one sentence, 3 post ideas, and a ‘Their words’ list of phrases.
T
Tone & Target
Analytical and practical.
2.03
For each post, explain the hook, the structure, the emotion it triggers and why it worked. Then give me 5 original ideas that use the same principles but fit my angle. Do not copy their content.
CRAFT
C
Context
Here are the captions and descriptions of a competitor’s 5 best performing posts and reels: [paste or describe, with views/likes if known]. My niche is [your niche] and my angle is [how I am different].
R
Role
You are a content analyst who studies why posts go viral.
A
Action
For each post, explain the hook, the structure, the emotion it triggers and why it worked. Then give me 5 original ideas that use the same principles but fit my angle. Do not copy their content.
F
Format
A table for the analysis (Post, Hook type, Structure, Emotion, Why it worked), then the 5 ideas as numbered points.
T
Tone & Target
Sharp and analytical.
2.04
Suggest 10 timely content angles I could post this week, each linking a current trend or conversation to my niche. Flag which ones need fact-checking and which could age badly. If you can browse the web, check what is trending now and cite sources.
CRAFT
C
Context
My niche is [your niche]. My audience is [your target audience]. Recent news, launches or conversations in my space: [paste anything you’ve seen].
R
Role
You are a trend spotter for Instagram creators who connects trends to a niche.
A
Action
Suggest 10 timely content angles I could post this week, each linking a current trend or conversation to my niche. Flag which ones need fact-checking and which could age badly. If you can browse the web, check what is trending now and cite sources.
Turn this single idea into 10 different Instagram posts: a reel, a carousel, a meme, a story poll, a myth-buster, a personal story, a client example, a checklist, a ‘mistakes’ post and a hot take. Give a hook and 3-line outline for each.
CRAFT
C
Context
My core idea or lesson is: [your idea]. My niche is [your niche] and my audience is [your target audience].
R
Role
You are a content repurposing expert.
A
Action
Turn this single idea into 10 different Instagram posts: a reel, a carousel, a meme, a story poll, a myth-buster, a personal story, a client example, a checklist, a ‘mistakes’ post and a hot take. Give a hook and 3-line outline for each.
F
Format
Numbered list with the format in bold, then the hook and outline.
T
Tone & Target
Creative and varied, all sounding like one consistent brand.
2.06
Write 40 hooks across 8 types: curiosity, contrarian, mistake, result, story, list, question and ‘how I’. Every hook must be specific to my niche and under 12 words.
CRAFT
C
Context
My niche is [your niche]. My audience is [your target audience]. Topics I post about: [topics].
R
Role
You are a short-form copywriter who writes hooks that stop the scroll in under 2 seconds.
A
Action
Write 40 hooks across 8 types: curiosity, contrarian, mistake, result, story, list, question and ‘how I’. Every hook must be specific to my niche and under 12 words.
F
Format
Grouped by hook type, 5 hooks each.
T
Tone & Target
Punchy and natural. No clickbait I can’t deliver on.
2.07
Suggest 5 series concepts I could run every week. For each, give a series name, the repeatable format, what makes it bingeable, and the first 6 episode topics.
CRAFT
C
Context
I want to run a recurring series on Instagram to build habit and recognition. My niche is [your niche], my audience is [your target audience] and I post [X times a week].
R
Role
You are a creative director for Instagram creators.
A
Action
Suggest 5 series concepts I could run every week. For each, give a series name, the repeatable format, what makes it bingeable, and the first 6 episode topics.
F
Format
One block per series with the name as a heading and the details as bullets.
T
Tone & Target
Fun and memorable but on-brand.
03
Instagram Reels script and hook prompts
Script reels that hook in the first second, keep people watching and end with a reason to follow.
3.01
Write a 30-second reel script: a hook in the first 2 seconds, a fast setup, 3 tight points, and an ending that makes people follow, save or comment. Include on-screen text and b-roll suggestions.
CRAFT
C
Context
Topic: [topic]. My niche is [your niche] and the viewer is [your target audience]. The one thing I want them to remember: [key takeaway]. I will film [talking to camera / voiceover with b-roll / text on screen].
R
Role
You are a short-form video scriptwriter who writes reels with high watch time.
A
Action
Write a 30-second reel script: a hook in the first 2 seconds, a fast setup, 3 tight points, and an ending that makes people follow, save or comment. Include on-screen text and b-roll suggestions.
F
Format
A two-column script: Spoken words | On-screen text & visuals, with timestamps.
T
Tone & Target
Conversational and quick, like talking to a friend from [your target audience].
3.02
Write 15 opening lines that make people stop scrolling. Use 5 spoken hooks, 5 on-screen text hooks and 5 visual hook ideas (what happens in the first frame). Avoid ‘Hey guys’ and slow intros.
CRAFT
C
Context
My reel is about [topic]. The payoff at the end is [payoff]. Audience: [your target audience].
R
Role
You are a hook specialist for Instagram Reels.
A
Action
Write 15 opening lines that make people stop scrolling. Use 5 spoken hooks, 5 on-screen text hooks and 5 visual hook ideas (what happens in the first frame). Avoid ‘Hey guys’ and slow intros.
F
Format
Three groups of 5, each line under 12 words.
T
Tone & Target
Bold and curious, but honest about what the reel delivers.
3.03
Pull out the 5 strongest moments that would work as standalone reels. For each, write a hook, a 20–40 second script, on-screen text and a caption.
CRAFT
C
Context
Here is my long content: [paste blog, transcript or notes]. My niche is [your niche].
R
Role
You are a video editor and content repurposer.
A
Action
Pull out the 5 strongest moments that would work as standalone reels. For each, write a hook, a 20–40 second script, on-screen text and a caption.
F
Format
Five numbered reel blocks: Hook, Script, On-screen text, Caption.
T
Tone & Target
Keep my voice from the original content.
3.04
Write a 45–60 second storytime script. Start in the middle of the action, build tension, reveal the turning point, land the lesson, and finish with a soft call to action.
CRAFT
C
Context
The story: [what happened]. The lesson for [your target audience]: [lesson]. It connects to my offer [your offer] because [link].
R
Role
You are a storytelling coach for Instagram creators.
A
Action
Write a 45–60 second storytime script. Start in the middle of the action, build tension, reveal the turning point, land the lesson, and finish with a soft call to action.
F
Format
Script with beats labelled (Hook, Tension, Turn, Lesson, CTA) and approximate seconds.
T
Tone & Target
Personal and honest, not polished or salesy.
3.05
Plan a faceless reel: the shot list, the on-screen text for each shot, a voiceover script (optional), a trending-style audio suggestion, and the caption.
CRAFT
C
Context
I don’t want to show my face. My niche is [your niche]. Footage I can get: [screen recordings, product shots, stock, hands, workspace]. Topic: [topic].
R
Role
You are a faceless content creator who grows accounts with text-on-screen reels.
A
Action
Plan a faceless reel: the shot list, the on-screen text for each shot, a voiceover script (optional), a trending-style audio suggestion, and the caption.
F
Format
Shot list table: Shot, What we see, On-screen text, Seconds. Then the voiceover and caption.
T
Tone & Target
Clean and easy to film in under 30 minutes.
3.06
Write a 30-second reel on the 3 biggest mistakes, with a one-line fix for each. End by pointing to [your offer] or asking them to save the reel.
CRAFT
C
Context
My niche is [your niche]. Common mistakes [your target audience] makes: [list mistakes, or ask AI to suggest]. The fix I teach: [your method].
R
Role
You are an educational reels creator known for clear, quick tips.
A
Action
Write a 30-second reel on the 3 biggest mistakes, with a one-line fix for each. End by pointing to [your offer] or asking them to save the reel.
F
Format
Script with on-screen text for each mistake and fix.
T
Tone & Target
Helpful and slightly cheeky, never preachy.
3.07
Rewrite the script to keep people watching. Cut filler, move the payoff earlier, add pattern interrupts every 3–5 seconds, and strengthen the hook and ending. Explain each change.
CRAFT
C
Context
Here is my reel script: [paste script]. It currently gets [watch time or views if known]. Audience: [your target audience].
R
Role
You are a retention editor who cuts reels for maximum watch time.
A
Action
Rewrite the script to keep people watching. Cut filler, move the payoff earlier, add pattern interrupts every 3–5 seconds, and strengthen the hook and ending. Explain each change.
F
Format
The new script first, then a short list of what changed and why.
T
Tone & Target
Ruthless but keep my voice.
3.08
Give me 5 ways to use this trend for my niche that are relatable to [your target audience]. For each, describe the visuals, the on-screen text and the caption. Note any that might feel forced.
CRAFT
C
Context
There is a trending audio or format: [describe the trend or audio]. My niche is [your niche].
R
Role
You are a creative strategist who adapts trends to niche brands.
A
Action
Give me 5 ways to use this trend for my niche that are relatable to [your target audience]. For each, describe the visuals, the on-screen text and the caption. Note any that might feel forced.
F
Format
Numbered list with Visual, On-screen text and Caption for each idea.
T
Tone & Target
Playful and current, still on-brand.
04
Instagram caption and hashtag prompts
Write captions people actually read, with keywords that help you get found in search.
4.01
Write 3 caption options: a short one (under 50 words), a medium one (around 120 words) and a long story-led one (around 250 words). Each needs a strong first line and a call to action that fits the goal.
CRAFT
C
Context
My post is about [topic]. The visual shows [describe the image, carousel or reel]. Audience: [your target audience]. Goal: [saves / comments / shares / DMs / sales].
R
Role
You are an Instagram copywriter who writes captions that get read past the first line.
A
Action
Write 3 caption options: a short one (under 50 words), a medium one (around 120 words) and a long story-led one (around 250 words). Each needs a strong first line and a call to action that fits the goal.
F
Format
Three labelled captions with line breaks for easy reading on mobile.
T
Tone & Target
Natural and human, matching the voice of [your niche].
4.02
Write a caption that naturally includes the main keyword in the first sentence and 2–3 related keywords later, without sounding robotic. Then suggest a matching alt text and on-screen text with the keyword.
CRAFT
C
Context
My post is about [topic]. People in [your target audience] would search Instagram for phrases like [search phrases]. My location (if relevant): [city].
R
Role
You are an Instagram SEO specialist.
A
Action
Write a caption that naturally includes the main keyword in the first sentence and 2–3 related keywords later, without sounding robotic. Then suggest a matching alt text and on-screen text with the keyword.
F
Format
Caption, then ‘Alt text:’ and ‘On-screen text:’ on separate lines, then the keywords used.
T
Tone & Target
Readable first, searchable second.
4.03
Suggest 3 to 5 highly relevant hashtags for this post: one broad niche tag, a few specific topic tags and one branded or community tag. Explain why fewer, specific hashtags are better today and avoid banned or spammy tags.
CRAFT
C
Context
My post is about [topic]. My niche is [your niche]. My account has [follower count] followers.
R
Role
You are an Instagram hashtag researcher.
A
Action
Suggest 3 to 5 highly relevant hashtags for this post: one broad niche tag, a few specific topic tags and one branded or community tag. Explain why fewer, specific hashtags are better today and avoid banned or spammy tags.
F
Format
A short list of hashtags with a one-line reason each.
T
Tone & Target
Practical, no myths.
4.04
Write 12 alternative first lines for this caption, each under 125 characters so it shows before ‘more’. Use curiosity, tension, a bold claim or a specific number.
CRAFT
C
Context
My caption is about [topic]. The full caption is: [paste caption]. Audience: [your target audience].
R
Role
You are a copywriter obsessed with first lines.
A
Action
Write 12 alternative first lines for this caption, each under 125 characters so it shows before ‘more’. Use curiosity, tension, a bold claim or a specific number.
F
Format
Numbered list with the character count after each.
T
Tone & Target
Sharp and specific, not clickbait.
4.05
Write 10 soft calls to action I can rotate at the end of captions, such as comment a keyword, DM me, save for later or share with a friend. Make 3 of them lead naturally to my offer.
CRAFT
C
Context
I sell [your offer] to [your target audience]. I don’t want every post to feel like an ad. My post today is about [topic].
R
Role
You are a conversion copywriter for creators who sell through content.
A
Action
Write 10 soft calls to action I can rotate at the end of captions, such as comment a keyword, DM me, save for later or share with a friend. Make 3 of them lead naturally to my offer.
F
Format
Numbered list, grouped as Engagement CTAs and Sales CTAs.
T
Tone & Target
Friendly and low-pressure.
4.06
Describe my voice in 5 bullet points (sentence length, words I use, humour, punctuation, emojis). Then rewrite the draft in that voice.
CRAFT
C
Context
Here are 3 captions I wrote that sound like me: [paste]. Here is a new draft that sounds generic: [paste draft].
R
Role
You are an editor who matches a writer’s voice exactly.
A
Action
Describe my voice in 5 bullet points (sentence length, words I use, humour, punctuation, emojis). Then rewrite the draft in that voice.
F
Format
‘My voice’ bullets first, then the rewritten caption.
T
Tone & Target
Exactly like me, not like AI.
05
Instagram carousel and post prompts
Plan carousels people save and share, slide by slide.
5.01
Write a 10-slide carousel. Slide 1 is the hook, slide 2 sets up the problem, slides 3–8 deliver the value, slide 9 sums up, and slide 10 is the call to action. Keep each slide under 30 words.
CRAFT
C
Context
Topic: [topic]. Audience: [your target audience]. The result I want them to get by the last slide: [result]. My niche is [your niche].
R
Role
You are a carousel designer known for posts that get saved and shared.
A
Action
Write a 10-slide carousel. Slide 1 is the hook, slide 2 sets up the problem, slides 3–8 deliver the value, slide 9 sums up, and slide 10 is the call to action. Keep each slide under 30 words.
F
Format
Slide-by-slide list: Slide number, Headline, Body text, Visual idea.
T
Tone & Target
Clear and skimmable for mobile.
5.02
Write 10 cover slide headlines with a short subheading each. Mix numbers, ‘how to’, bold claims, before/after and ‘stop doing’ styles.
CRAFT
C
Context
My carousel is about [topic] for [your target audience]. The main payoff is [payoff].
R
Role
You are a viral carousel copywriter.
A
Action
Write 10 cover slide headlines with a short subheading each. Mix numbers, ‘how to’, bold claims, before/after and ‘stop doing’ styles.
F
Format
Numbered list: Headline / Subheading.
T
Tone & Target
Bold and specific, readable in a thumbnail.
5.03
Turn this into a step-by-step carousel of 7–9 slides. Each step needs a short title, a one-line explanation and an example.
CRAFT
C
Context
Here are my rough notes or a process I teach: [paste notes]. Audience: [your target audience].
R
Role
You are an instructional designer who makes complex ideas simple.
A
Action
Turn this into a step-by-step carousel of 7–9 slides. Each step needs a short title, a one-line explanation and an example.
F
Format
Slide-by-slide list with Title, Explanation, Example.
T
Tone & Target
Simple and confident, no jargon.
5.04
Write a carousel with 6 myth vs fact pairs (or before vs after). Each pair gets its own slide with a short explanation. Finish with a slide that links to [your offer].
CRAFT
C
Context
My niche is [your niche]. Common beliefs in [your target audience] that are wrong: [beliefs].
R
Role
You are a carousel copywriter who uses contrast to grab attention.
A
Action
Write a carousel with 6 myth vs fact pairs (or before vs after). Each pair gets its own slide with a short explanation. Finish with a slide that links to [your offer].
F
Format
Slide list: Myth / Fact / One-line why.
T
Tone & Target
Confident and a bit contrarian, but fair.
5.05
Write 15 short tips or original quotes (under 20 words) that my audience would share. For each, suggest a caption line and a simple design idea.
CRAFT
C
Context
My niche is [your niche]. I want a set of single-image posts with tips or quotes I can design in Canva.
R
Role
You are a social media designer and copywriter.
A
Action
Write 15 short tips or original quotes (under 20 words) that my audience would share. For each, suggest a caption line and a simple design idea.
F
Format
Table with columns: Graphic text, Caption line, Design idea.
T
Tone & Target
Shareable and true to my expertise.
5.06
Turn this into an 8-slide case study carousel: the result hook, who they were, the problem, what we tried, what worked, the numbers, the lesson, and the call to action.
CRAFT
C
Context
Client: [type of client, no names unless approved]. Their problem: [problem]. What we did: [steps]. Results: [results with numbers]. Offer: [your offer].
R
Role
You are a case study copywriter.
A
Action
Turn this into an 8-slide case study carousel: the result hook, who they were, the problem, what we tried, what worked, the numbers, the lesson, and the call to action.
F
Format
Slide-by-slide list with Headline and Body text.
T
Tone & Target
Credible and specific. No exaggeration.
06
Instagram Stories prompts
Use stories to build connection daily and sell without feeling pushy.
6.01
Plan 7 days of stories with 3–6 frames per day. Mix behind the scenes, value, polls, questions and one soft sell. Include the sticker to use on each frame.
CRAFT
C
Context
My niche is [your niche]. My audience is [your target audience]. This week I want to [goal: build trust, launch, get DMs]. What’s happening in my week: [events, work, life].
R
Role
You are an Instagram stories strategist.
A
Action
Plan 7 days of stories with 3–6 frames per day. Mix behind the scenes, value, polls, questions and one soft sell. Include the sticker to use on each frame.
F
Format
Day-by-day list with each frame numbered: What to show, Text on screen, Sticker.
T
Tone & Target
Casual and real, like a friend checking in.
6.02
Write a 10-frame story sequence that goes from problem, to story, to proof, to offer, to objection handling, to a clear call to action. Use polls and question stickers to get replies.
CRAFT
C
Context
I am selling [your offer] to [your target audience]. Price: [price]. Deadline or bonus: [details]. Main objections: [objections].
R
Role
You are a stories sales strategist who sells without being pushy.
A
Action
Write a 10-frame story sequence that goes from problem, to story, to proof, to offer, to objection handling, to a clear call to action. Use polls and question stickers to get replies.
F
Format
Frame-by-frame list with On-screen text, Visual, Sticker.
T
Tone & Target
Honest and helpful, not hypey.
6.03
Write 15 poll, quiz and slider questions that are fun to answer and also tell me something useful about my audience. Explain what I learn from each.
CRAFT
C
Context
My niche is [your niche]. My audience is [your target audience]. I want to learn [what you want to find out] and get more replies.
R
Role
You are an audience engagement expert.
A
Action
Write 15 poll, quiz and slider questions that are fun to answer and also tell me something useful about my audience. Explain what I learn from each.
F
Format
Table: Sticker type, Question, Options, What it tells me.
T
Tone & Target
Light and playful.
6.04
Write 3–4 story frames that tease the post without giving it all away, with a reason to tap through and a question sticker to start conversations.
CRAFT
C
Context
Here is my latest post or reel: [paste caption or describe]. I want more people to see it from my stories.
R
Role
You are a content distribution specialist.
A
Action
Write 3–4 story frames that tease the post without giving it all away, with a reason to tap through and a question sticker to start conversations.
F
Format
Frame-by-frame list with On-screen text and Sticker.
T
Tone & Target
Curious and short.
6.05
Write a short answer for each question that fits on one story frame (under 40 words). Flag the 2 questions that deserve a full reel or carousel instead.
CRAFT
C
Context
Here are questions from my question sticker: [paste questions]. My niche is [your niche].
R
Role
You are a creator who answers questions in a helpful, quick way.
A
Action
Write a short answer for each question that fits on one story frame (under 40 words). Flag the 2 questions that deserve a full reel or carousel instead.
F
Format
Question, then answer, numbered.
T
Tone & Target
Warm and direct.
6.06
Plan 6 story frames that show my day and quietly show my expertise and values. Include one frame that connects to [your offer].
CRAFT
C
Context
My work is [your niche]. Today I am doing: [what you’re doing today]. I want to show [your target audience] what working with me is like.
R
Role
You are a personal brand storyteller.
A
Action
Plan 6 story frames that show my day and quietly show my expertise and values. Include one frame that connects to [your offer].
F
Format
Frame-by-frame list: What to film, On-screen text.
T
Tone & Target
Authentic and easy to film.
07
Instagram comment and community prompts
Reply faster, start real conversations and turn followers into a community.
7.01
Write a reply to each comment that adds something (a tip, a question back or a thank you that’s specific). Keep replies short and never copy-paste the same reply.
CRAFT
C
Context
My post was about [topic]. Here are the comments: [paste comments]. My niche is [your niche].
R
Role
You are a community manager who writes thoughtful, human replies.
A
Action
Write a reply to each comment that adds something (a tip, a question back or a thank you that’s specific). Keep replies short and never copy-paste the same reply.
F
Format
Comment, then reply, numbered.
T
Tone & Target
Friendly, personal and in my voice.
7.02
Give me 3 reply options: one that is warm and fixes the problem, one that sets a polite boundary, and one that moves it to DMs. Tell me if I should reply publicly at all.
CRAFT
C
Context
Here is a negative or critical comment: [paste comment]. Context: [what the post was about and any history].
R
Role
You are a calm community manager and brand reputation expert.
A
Action
Give me 3 reply options: one that is warm and fixes the problem, one that sets a polite boundary, and one that moves it to DMs. Tell me if I should reply publicly at all.
F
Format
Recommendation first, then the 3 options labelled.
T
Tone & Target
Calm, professional and never defensive.
7.03
Write 5 comments that add real value, share a quick experience or ask a smart question. They must not be self-promotional or generic.
CRAFT
C
Context
Here is a post from a bigger account my audience follows: [paste caption or describe]. My niche is [your niche].
R
Role
You are a networking strategist who grows accounts through thoughtful comments.
A
Action
Write 5 comments that add real value, share a quick experience or ask a smart question. They must not be self-promotional or generic.
F
Format
Numbered list, each under 40 words.
T
Tone & Target
Smart and genuine.
7.04
Suggest 5 freebie ideas that fit my offer [your offer], a keyword for each, and the caption call to action. Then write the automatic DM message they will receive.
CRAFT
C
Context
I want people to comment a keyword to get [freebie or resource]. My niche is [your niche]. Audience: [your target audience].
R
Role
You are an Instagram funnel strategist.
A
Action
Suggest 5 freebie ideas that fit my offer [your offer], a keyword for each, and the caption call to action. Then write the automatic DM message they will receive.
F
Format
Table: Freebie, Keyword, Caption CTA. Then the DM message.
T
Tone & Target
Clear and generous.
7.05
Write 5 short welcome DMs that feel personal, ask one easy question, and never pitch in the first message.
CRAFT
C
Context
New followers usually come from [where: reels, collabs, ads]. My niche is [your niche]. My offer: [your offer].
R
Role
You are a relationship-first DM strategist.
A
Action
Write 5 short welcome DMs that feel personal, ask one easy question, and never pitch in the first message.
F
Format
Numbered list, each under 40 words.
T
Tone & Target
Warm and human, not automated-sounding.
7.06
Design a challenge with a name, the daily tasks, a hashtag, how people share, and how it leads to [your offer] at the end.
CRAFT
C
Context
My niche is [your niche]. I want to boost engagement and build community over [5 / 7 / 14] days.
R
Role
You are a community builder who runs Instagram challenges.
A
Action
Design a challenge with a name, the daily tasks, a hashtag, how people share, and how it leads to [your offer] at the end.
F
Format
Overview first, then a day-by-day table.
T
Tone & Target
Fun, inclusive and easy to join.
08
Instagram DM and sales prompts
Turn conversations into clients with DMs that feel helpful, not salesy.
8.01
Write a reply that answers their question, asks one qualifying question and suggests the next step. Then write 2 follow-ups for if they go quiet.
CRAFT
C
Context
A potential customer sent me this DM: [paste DM]. My offer is [your offer], price [price]. Next step I want: [book a call / pay / visit store].
R
Role
You are a DM sales expert for small businesses and creators.
A
Action
Write a reply that answers their question, asks one qualifying question and suggests the next step. Then write 2 follow-ups for if they go quiet.
Write a saved-reply script for each question that answers clearly and keeps the conversation going toward a sale.
CRAFT
C
Context
People often DM me asking: [list common questions like price, delivery, timing]. My offer: [your offer].
R
Role
You are a customer service copywriter.
A
Action
Write a saved-reply script for each question that answers clearly and keeps the conversation going toward a sale.
F
Format
Question as a heading, then the saved reply.
T
Tone & Target
Friendly and clear, in my brand voice.
8.03
Write 3 replies: one that reframes the value, one that offers a smaller starting option, and one that respectfully lets them go while leaving the door open.
CRAFT
C
Context
Someone said: [paste objection, e.g. ‘too expensive’]. My offer is [your offer] at [price]. The value they get: [results].
R
Role
You are a sales coach who handles objections with empathy.
A
Action
Write 3 replies: one that reframes the value, one that offers a smaller starting option, and one that respectfully lets them go while leaving the door open.
F
Format
Three labelled replies.
T
Tone & Target
Respectful and never pushy.
8.04
Write a personal DM I can send to people who have shown interest before. It should remind them why it fits them, share the key detail and ask a simple yes/no question.
CRAFT
C
Context
I’m launching [your offer]. People who have engaged with me before: [describe]. Launch details: [price, deadline, bonus].
R
Role
You are a launch strategist.
A
Action
Write a personal DM I can send to people who have shown interest before. It should remind them why it fits them, share the key detail and ask a simple yes/no question.
F
Format
3 versions under 70 words each.
T
Tone & Target
Personal, not a broadcast.
8.05
Write a short pitch DM that shows I know their content, explains what’s in it for them, and suggests a specific, easy first step.
CRAFT
C
Context
I want to collaborate with [creator or brand] who talks about [their topic]. My account: [your niche], [follower count]. Collab idea: [idea].
R
Role
You are a partnerships manager who gets replies from busy creators.
A
Action
Write a short pitch DM that shows I know their content, explains what’s in it for them, and suggests a specific, easy first step.
F
Format
Main DM under 90 words, plus one follow-up.
T
Tone & Target
Respectful, specific and confident.
8.06
Write a DM that thanks them, asks for a short review and makes it easy with 3 guiding questions. Add a version asking for a tagged story or video.
CRAFT
C
Context
A customer just bought or finished [your offer]. Results they got: [results]. I want a review, testimonial video or tagged post.
R
Role
You are a customer experience manager.
A
Action
Write a DM that thanks them, asks for a short review and makes it easy with 3 guiding questions. Add a version asking for a tagged story or video.
F
Format
Two versions: Review request and UGC request.
T
Tone & Target
Grateful and easy to say yes to.
09
Instagram analytics, planning and growth prompts
Read your numbers, find what works and plan the next month with a clear strategy.
9.01
Tell me what’s working, what isn’t and why. Find patterns in my top posts (topic, format, hook, time). Give me 5 specific actions for next month.
CRAFT
C
Context
Here are my last 30 days of insights: [paste reach, views, follows, saves, shares, top posts]. My goal is [goal].
R
Role
You are an Instagram analytics consultant.
A
Action
Tell me what’s working, what isn’t and why. Find patterns in my top posts (topic, format, hook, time). Give me 5 specific actions for next month.
F
Format
Sections: Summary, What’s working, What isn’t, Patterns, 5 actions.
T
Tone & Target
Clear and data-led, no fluff.
9.02
Create a 30-day calendar balancing reach, trust and sales posts. Include the topic, format, hook and goal for each post.
CRAFT
C
Context
My niche is [your niche]. Audience: [your target audience]. I can post [X reels, Y carousels and Z stories] a week. Pillars: [pillars]. Key dates: [launches, festivals, events].
R
Role
You are a content planner for Instagram.
A
Action
Create a 30-day calendar balancing reach, trust and sales posts. Include the topic, format, hook and goal for each post.
F
Format
Table: Day, Format, Topic, Hook, Goal.
T
Tone & Target
Realistic for a busy creator.
9.03
Plan a campaign with teaser, launch, peak and last-chance phases. Give posts, reels and stories for each phase and the key message.
CRAFT
C
Context
Upcoming occasion: [Diwali, New Year, a sale, a launch]. My business: [your niche]. Offer: [your offer]. Dates: [dates].
R
Role
You are a seasonal campaign strategist for Instagram.
A
Action
Plan a campaign with teaser, launch, peak and last-chance phases. Give posts, reels and stories for each phase and the key message.
List the most likely reasons, ranked by probability, with how to check each one. Then give me a 2-week plan to recover. Separate myths from real causes.
CRAFT
C
Context
My reach dropped from [before] to [after] over [time]. Changes I made: [changes]. What I post: [describe].
R
Role
You are an Instagram growth troubleshooter.
A
Action
List the most likely reasons, ranked by probability, with how to check each one. Then give me a 2-week plan to recover. Separate myths from real causes.
F
Format
Ranked reasons table (Reason, How to check), then the 2-week plan.
T
Tone & Target
Calm and evidence-based.
9.05
Suggest 5 lead magnets my audience would want, how to promote each on Instagram, and a 3-email welcome sequence outline for the best one.
CRAFT
C
Context
I have [follower count] followers in [your niche]. I want to grow an email list to sell [your offer].
R
Role
You are a creator funnel strategist.
A
Action
Suggest 5 lead magnets my audience would want, how to promote each on Instagram, and a 3-email welcome sequence outline for the best one.
F
Format
Lead magnets table, then the email outline.
T
Tone & Target
Practical and step by step.
9.06
Write a short report with highlights, numbers compared to last month, the best post and why, lessons and next month’s plan.
CRAFT
C
Context
Here are my numbers for this month and last month: [paste]. Goals for the month were: [goals].
R
Role
You are a social media manager writing a report for a client or boss.
A
Action
Write a short report with highlights, numbers compared to last month, the best post and why, lessons and next month’s plan.
F
Format
A one-page report with headings and a small comparison table.
T
Tone & Target
Professional and easy to read in 2 minutes.
No prompts matchTry a shorter word, like “reel”, “hook”, “caption” or “story”.
Tip: check any facts or numbers the AI gives you, and film or write the final version in your own words. Your face, voice and stories are what make people follow.
How to use these prompts
Each prompt takes about a minute to fill in, and works the same way in any AI chat tool.
1
Pick a prompt
Search for the task you need, like “reel”, “caption” or “bio”, or browse by category.
2
Copy it
Press Copy. Your niche, audience and offer are filled in for you if you’ve personalised them.
3
Fill the brackets
Paste into ChatGPT, Claude or Gemini and replace the remaining [brackets] with your details.
4
Film, edit, post
Make it yours: add your story, record in your voice and check any facts before you post.
Go one step further
Put your Instagram on autopilot
Once your content plan is ready, our free n8n template can create and post to Instagram for you on a schedule, so you can spend your time filming and replying.
They’re instructions you paste into an AI tool like ChatGPT, Claude or Gemini to help with Instagram: writing reel scripts, hooks, captions and bios, planning carousels and stories, or replying to DMs. A good prompt tells the AI about your niche and audience, so you get ideas that fit your account instead of generic tips.
Can ChatGPT write Instagram reel scripts?
Yes. Use the prompts in the “Reels scripts & hooks” section. They ask for a hook in the first two seconds, a tight structure, on-screen text and b-roll ideas. Read the script out loud and change any line that doesn’t sound like you before you film.
Do hashtags still matter on Instagram?
They matter much less than they used to. Instagram now relies more on keywords in your caption, on-screen text and name field to understand your post. Use a few specific hashtags, and use the “keyword-rich captions” prompt to help your posts show up in search.
Which AI tool is best for Instagram content?
All these prompts work with ChatGPT, Claude, Gemini and Microsoft Copilot. For prompts about trends or current news, use a tool that can search the web, and check the sources yourself.
How do I stop AI captions from sounding like AI?
Use the “Rewrite my caption in my brand voice” prompt and paste two or three captions you wrote yourself. The AI will copy your sentence length, words and emoji style. Always add a real detail from your own life or business.
Are these Instagram prompts free?
Yes. All the prompts are free to copy and use for your own account or your clients’ accounts. There’s no sign-up. Open “Personalise every prompt” to fill in your niche, audience and offer once.
See what AI can take off your team’s plate.
Tell us how your team works today. In 30 minutes we’ll show you where training or automation would save the most time, with no obligation to buy anything.